Sonic has announced the launch of its Qflix licensing
and certification program. Through the program, Sonic hopes to provide an industry wide standard allowing for reliable, compatible, and
interoperable DVD-on-Demand solutions.
Sonic Solutions (NASDAQ:SNIC - News), the leader in digital media software, today
launched Qflix, a licensing and certification program to enable the legal, secure, and reliable burning of video content to DVDs playable
on standard and high-definition players. The Qflix technology and intellectual property program empowers for the first time factory,
in-store, and in-home systems for on-demand, electronic sell-through of movies and video programs that can be recorded to DVD with
Content Scramble System (CSS) encryption. As the industry-approved content protection mechanism used on mass-produced discs and
incorporated into all DVD players, CSS has been deemed essential by major content providers for the on-demand digital distribution of
premium entertainment. The Qflix brand will appear on compatible drives, media, and video download services as a symbol for consumers
looking for legitimate and reliable "purchase, download, and burn" home solutions.
Sonic plans to roll out Qflix Pro in early
2007 with the consumer Qflix program being launched shortly after. If you'd like to read more, Sonic's entire press release can be
found here.
