Samsung Electronics recently launched its fourth-generation
Blu-ray Disc player, the BD-P1500, in the Korean market. At the press event, Jun Dong-soo, the chief of Samsung’s AV business, stated
that the global Blu-ray player market will grow at least 80% each year through 2012. Dong-soo also forecast that his company's Blu-ray
product sales will exceed $1 billion by 2010.
Jun Dong-soo, chief of Samsung's digital audio-video business, said Monday
that he expects the global market to grow at least 80 percent each year through 2012, with worldwide annual sales of 51 million players
by that time.
Jun added that 5 million Blu-ray products were likely to sold this year, or three times more than last year, though
he also characterized such an estimate as conservative.
"Our own Blu-ray product sales should increase to 400 billion won ($402
million) this year and surpass 1 trillion won ($1 billion) by 2010," he said in a press release, referring to Samsung's
lineup.
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