While HD DVD backers are looking to Paramount and Dreamworks to swing the balance in their favor, the research firm Understanding & Solutions has stated that Blu-ray will still be the winner. According to the firm, most of the industry's support is still behind Blu-ray and this recent decision will do nothing more than prolong the format war.
Research firm Understanding & Solutions reiterated its stance that Blu-ray Disc will prove victorious in the high-definition format war, despite Paramount Home Entertainment’s and DreamWorks Animation’s move to back rival HD DVD exclusively.

During a breakfast update on consumer downloading and high-definition issues here Wednesday, U&S director Jim Bottoms cited as reason the larger number of studio titles produced exclusively for Blu-ray. Also, the Paramount/DreamWorks move to HD DVD exclusivity did not add any new titles to that side, he noted, since the studios until this week supported both formats.
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