Panasonic has announced that they've started shipping samples of its new-generation UniPhier System LSI. This single chip LSI contains an MPEG-4 AVC/H.264 encoder capable of compressing HD video down to as little as 1/3 of its original size.

Panasonic, the leading brand by which Matsushita Electric Industrial Co., Ltd. is known, starts sample shipment of a new-generation UniPhier system LSI (PH1-ProII = nickname, MN2WS0038) from October 2007, in which next-generation AV data compression/decompression (codec) technology is applied to UniPhier, Panasonic's original digital consumer electronics integration platform.

The new-generation UniPhier uses the MPEG-4 AVC/H.264, a next-generation codec. It can compress full-HD large image data down to one third to half that of the conventional methods while keeping high level definition. It also extends the recordable time significantly for the same media, and can realize smooth image data communication.
If you'd like to read more, Panasonic's entire press release can be found here.