The HD DVD Promotional Group has announced the launch of "The Look and Sound of Perfect" marketing campaign. With this multi-million dollar advertising and publicity campaign, the group will promote HD DVD and educate consumers on the quality and value of the format.
Universal Studios Home Entertainment, Warner Home Video, Paramount Home Entertainment, HP, Intel, Microsoft and Toshiba today announced the formation of a new trade organization, the North American HD DVD Promotional Group, Inc., at the Video Software Dealers Association 2006 conference. The non-profit group will promote the companies' common interests in the success of HD DVD and to educate consumers on the quality and value of HD DVD.

A new advertising and marketing campaign, also unveiled today, showcases HD DVD as "The Look and Sound of Perfect(TM)". The campaign will be the cornerstone of efforts to be undertaken by the group. The group and its member companies plan to back the campaign with an anticipated $150M in trade and consumer marketing, advertising and promotion through the 2006 Holiday season and into 2007. The campaign will promote the format across all major consumer media outlets -- television, print, online, and outdoor -- co-marketing HD DVD hardware with hundreds of HD DVD titles expected on store shelves by year-end 2006.
With the Playstation 3 launching in November, the HD DVD Promotional Group has their work cut out for them. More information can be found here. Add a comment
A scientist at the Harvard Medical School is reportedly developing a new DVD coated in proteins from a genetically altered microbes. Developed as a hard disk replacement, these protein-based DVDs will be able to store at least 20x more than the Blu-ray and eventually even up to 50TB of information.
An Indian born scientist in the US is working on developing DVD's which can be coated with a light -sensitive protein and can store up to 50 terabytes (about 50,000 gigabytes) of data.

Professor V Renugopalakrishnan of the Harvard Medical School in Boston has claimed to have developed a layer of protein made from tiny genetically altered microbe proteins which could store enough data to make computer hard disks almost obsolete.
If you'd like to read more, the entire article can be found here. Add a comment
It looks like Europeans are going to have to wait a bit longer for standalone Blu-ray players. The Taipei times has reported that Pioneer will not be ready to launch their Blu-ray players in time for IFA in September.
Advertising The on-again, off-again story of advanced optical-disc recording will keep consumers on tenterhooks yet again this autumn, with manufacturers in the Blu-ray camp still not ready to introduce their movie-players to the huge European market.

Pioneer, one of the stalwarts of the Blu-ray camp, admitted this week it would not be ready to launch the players by the time of the Sept. 1 to Sept. 6 trade fair IFA in Berlin, the principal European consumer electronics show.
The article mentions that the 2007 Consumer Electronics Show would most likely "lay the ground" for Pioneer's European launch. If you'd like to read more, the entire article can be found here. Add a comment
Here's an interesting bit of news. According to DigiTimes, Lite-On may offer Serial ATA DVD burners in the 4Q of this year.
Lite-On IT, the largest maker of optical disc drives (ODDs) in Taiwan, is planning production of DVD burners supporting the SATA (serial advanced technology attachment) interface standard, according to industry sources.

Lite-On IT, recently scheduled a tentative launch for later this quarter in response to LG Electronics' unveiling its GSA-H30N, a SATA Super Multi DVD burner model, the sources pointed out.
If you'd like to read more, head on over to DigiTimes. Add a comment
I-O DATA DEVICE USA has announced that their High Definition DVD player, the AVeL LinkPlayer2, will be sold at CompUSA stores. Here's part of their press release:
I-O DATA DEVICE USA, INC., (I-O DATA) today announced the retail availability of the number one selling High Definition DVD player in Japan. The AVeL LinkPLayer2 is a networked digital media player and DVD player with support for High Definition (HD) file formats such as Microsoft Windows Media Video 9 (WMV9) HD, MPEG2-TS, and DivX HD. Starting August 1, the award-winning AVeL Linkplayer2 will be sold at CompUSA stores nationwide with a suggested retail price of US$249.00. CompUSA customers will also receive a mail-in coupon for one HDNet video title (WMV9/780p) with qualifying purchase of the AVeL LinkPlayer2.

Designed for home theaters and digital media networks, the AVeL LinkPlayer2 features 1080i/780p HD video playback capability (1920x1080 resolution), with support for nearly every digital media file format, including MPEG1, MPEG2, MPEG2-TS, MPEG4, DivX, XviD, and WMV9 for video; MP3, AAC, WMA, PCM, and Ogg Vorbis for audio; and JPEG, BMP, GIF, and PNG for photos. The AVeL LinkPlayer2 reads media from a wide variety of data sources, including CD/DVD dics, USB memory sticks and hard disk drives, digital cameras, memory card readers, iPods and MP3 players, and Windows, Macintosh, and Linux PCs.
The AVeL LinkPlayer2 will be available on August 1st for a suggested retail price of $249. More information can be found here. Add a comment
DigiTimes has reported that Lite-On and BenQ are concerned that a tight supply of laser diodes may delay the release of their Blu-ray Disc burners.
Optical disc drive (ODD) makers such as Lite-On IT and BenQ recently expressed concerns that a tight supply of key component laser diodes may affect the release of Blu-ray Disc burners, according to the Chinese-language Commercial Times.

The yields for Blu-ray laser diodes are still low due to a high technical barrier, with only Sony and Nichia being the only suppliers, stated the paper. In addition, Sony is setting aside a major proportion of its laser diode capacity for its upcoming PS3, which may also affect the availability of its Blu-ray laser diodes, the paper said. Sony is currently the major supplier of laser diodes for Royal Philips Electronics, BenQ and Lite-on IT, the paper indicated.
If you'd like to read more, head on over to DigiTimes. Add a comment
Here's an interesting bit of news. According to the Japanese newspaper, Nihon Keizai Shimbun, Ricoh has developed a device that can read both Blu-ray and HD DVD discs.
Ricoh Co has developed a device that can read both the Blu-ray and HD DVD next-generation DVD formats, the Nihon Keizai Shimbun reported.

The newspaper, without identifying any sources, said Ricoh was aiming to commercialize this technology as soon as the end of next year.

Blu-ray uses a wider blue laser beam than HD DVD and records data at a distance of 0.1 mm from the surface, while HD DVD records at a distance of 0.6 mm.
If you'd like to read more, the entire article can be found here. Add a comment
The German magazine c't has found a gaping hole in the copyright protection used by Blu-ray and HD DVD movies. When testing the Sony Vaio VGC-RC 204 and Toshiba Qosmio G30 they discovered that they were able to copy each frame of a movie by simply pressing the Print Screen button.
Blu-ray and HD DVD are supposed to be highly secure. There is AACS and HDCP, which when enforced make it impossible to copy movie data from a disc.

The premier German computer magazine found now out that you can make copy each frame of a movie by just pushing print screen on a computer. They tested this with the Blu-ray Sony Vaio VGC-RC 204 and the HD DVD Toshiba Qosmio G30 notebook.
Toshiba has reportedly acknowledged the copy protection hole and has stated that future versions of the player software will not have this issue. If you'd like to read more, head on over to I4U News. Add a comment
Today, CDRLabs brings you an in depth look at LG's latest "Super-Multi" drive, the GSA-H10N. Sporting some pretty impressive specs, the GSA-H10N is capable of 16x DVD±R, 8x DVD+RW, 6x DVD-RW, 10x DVD+R DL and 4x DVD-R DL writing speeds and a maximum DVD read speed of 16x. More importantly, its one of the first drives with the ability to read and write to DVD-RAM media at 12x.

In this review we'll take a look at some of the features found on the GSA-H10N and see how it compares to some of the 16x and 18x DVD±RW drives from the competition. Does LG's new "Super-Multi" drive have what it takes? Is it the fastest DVD writer around? You'll have to read the review to find out.


LG GSA-H10N Super-Multi DVD±RW/RAM
If you have any comments or questions about this review or the LG GSA-H10N, please post them in the forum by clicking the link below.
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Thomson has announced that a number of top HD DVD manufacturers have decided to implement their new Film Grain Technology. Here's part of their press release:
Thomson (Euronext:18453) (NYSE:TMS - News) announced that leading consumer electronics, software and technology companies are implementing its Film Grain Technology(TM). Developed by Thomson's Technology division in collaboration with its Technicolor business, Film Grain Technology was recently adopted as a Society of Motion Picture and Television Engineers (SMPTE) registered disclosure document. Consumer electronics giants Toshiba and RCA; technology innovators Broadcom, Sigma Designs, Horizon Semiconductors and NVIDIA; and software leaders Microsoft and Sonic Solutions are set to deploy Film Grain Technology, with two Toshiba HD DVD players, an RCA HD DVD player and a Broadcom IC decoder now entering the marketplace...

..The first tool of its kind formally documented in cooperation with SMPTE, DVD Forum selected Film Grain Technology for mandatory inclusion in HD DVD(TM) products. The technology allows compressed motion pictures to be delivered more efficiently and improves their visual quality. It enables film grain that is extracted before content is compressed to be faithfully re-created during playback.
I can't say I know too many people that would want their HD DVD movies to look old and grainy but whatever floats your boat. If you'd like to read more, Thomson's entire press release can be found here. Add a comment