The HD DVD Promotional Group has announced the launch of "The Look and Sound of Perfect" marketing campaign. With this multi-million dollar advertising and publicity campaign, the group will promote HD DVD and educate consumers on the quality and value of the format.
Universal Studios Home Entertainment, Warner Home Video, Paramount Home Entertainment, HP, Intel, Microsoft and Toshiba today announced the formation of a new trade organization, the North American HD DVD Promotional Group, Inc., at the Video Software Dealers Association 2006 conference. The non-profit group will promote the companies' common interests in the success of HD DVD and to educate consumers on the quality and value of HD DVD.
A new advertising and marketing campaign, also unveiled today, showcases HD DVD as "The Look and Sound of Perfect(TM)". The campaign will be the cornerstone of efforts to be undertaken by the group. The group and its member companies plan to back the campaign with an anticipated $150M in trade and consumer marketing, advertising and promotion through the 2006 Holiday season and into 2007. The campaign will promote the format across all major consumer media outlets -- television, print, online, and outdoor -- co-marketing HD DVD hardware with hundreds of HD DVD titles expected on store shelves by year-end 2006.
With the Playstation 3 launching in November, the HD DVD Promotional Group has their work cut out for them. More information can be found here.
