Sony has officially announced their new sub-$200 BD-ROM drive, the BDU-X10S. Using this new drive, cost-conscious consumers can upgrade their computers so that they can play back Blu-ray Disc movies.

Sony Electronics today announced an internal BD-ROM drive that can upgrade an existing desktop computer into a high-definition Blu-ray Disc player, as well as a DVD and a CD player.

The new BDU-X10S BD-ROM drive comes with CyberLink’s PowerDVD BD Edition software for playback of commercial movie titles, recorded Blu-ray Disc home videos, DVD-ROMs and CD-ROMs.
Sony expects to start shipping their new BD-ROM drive later this month. More information can be found here. Add a comment
Memorex recently announced their new SimpleSave DVDs. Using this all-in-one back-up solution, consumers can automatically find, organize and back up their photos and music just by inserting the SimpleSave disc into their DVD drive. The software automatically launches from the disc, finds the designated file types on your PC and burns them onto the very same SimpleSave disc.

It's recording media... It's software... It's an all-in-one back-up solution. Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp. (NYSE: IMN), today introduces the first optical disc to provide an all-in-one back-up solution for photos and music. Memorex SimpleSave DVDs automatically back up precious photos and favorite tunes from your PC to a DVD disc.

According to Harris Research, 96 percent of consumers do not regularly back up their computers because they see the process as confusing, overwhelming and inconvenient. Memorex SimpleSave back-up solution DVDs do it all for you. Use SimpleSave:Photo to find and save digital images on your PC. Use SimpleSave:Music to do the same for audio files. Each disc has 4.5GB of capacity, enough to back up approximately 2,200 photos or 1,000 songs based on average file sizes.
Memorex SimpleSave DVDs will be available at retail starting in April. Full details can be found here. Add a comment
Imation has announced two new flash drives, the Pivot Plus and the re-designed Pivot. Both drives feature rugged, tamper-resistant designs and, in the case of the Pivot Plus, 256-bit AES hardware encryption.

Imation Corp. (NYSE: IMN), a worldwide leader in removable data storage media, today introduced the Imation Pivot Plus Flash Drive and re-designed Imation Pivot Flash Drive, each engineered to deliver advanced security options. The Pivot Plus Flash Drive features a rugged design and maximum security to meet rigorous government security standards, providing an ideal way for business professionals and government personnel to safely store and transport sensitive or valuable data. The updated Pivot Flash Drive offers an enhanced design and security features, making it the perfect solution for today's mobile business professional.

"Because of their size, ease of use and portability, flash drives are business tools that require enhanced security to ensure data stays safe," said Keith Schwartz, director, North America sales and marketing, Imation Corp. "With the addition of the Pivot Plus Flash Drive and newly enhanced Pivot Flash Drive to the Imation flash suite, Imation is furthering its commitment to security across all its flash drive products. Road warriors can now select the level of memory and security they need to safely store and transfer data on the go."
While the re-designed Pivot won't ship until later this year, the Pivot Plus is available now in 1GB, 2GB, 4GB and 8GB capacities. More information, including pricing, can be found here. Add a comment
Panasonic has announced their latest Blu-ray Disc player, the DMP-BD50. The player features support for the Dolby TrueHD and DTS-HD Master Audio formats, Picture-in-Picture playback and the new BD-Live function. With BD-Live, consumers can use the DMP-BD50 to connect to the internet and download additional content.
Panasonic Corporation of North America, the principal U.S. subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE:MC), today introduced the DMP-BD50, Panasonic’s latest Blu-ray disc player - the ultimate playback source for high definition 1080p content. Blu-ray media offers a wide range of functions that foster the transition to HD - including 1080p image quality, lossless Dolby TrueHD and DTS-HD Master Audio and versatile Picture-in-Picture applications. The BD50 adds the new BD-Live function, which uses the internet to further enhance the consumer’s entertainment experience and employs VIERA Link, a technology that allows the consumer to operate VIERA Link equipped home theater components with a single remote.

BD-Live opens up a myriad of interactive possibilities for the consumer. In the future BD-Live will allow users to connect the DMP-BD50 to the internet to download such data as images and subtitles, and to join in multi-player interactive games that are linked to bonus movie content contained on Blu-ray discs.
No word yet on pricing or availability. As we find out more, we'll let you know. In the mean time, Panasonic's entire press release can be found here. Add a comment
Verbatim announced this week that it will be debuting its family of SmartDisk 2.5” Portable Hard Drives at CES 2008. These new palm-sized drives come in sizes ranging from 120GB up to 320GB and offer your choice of a USB interface or Combo USB/FireWire interface.
Leveraging the resources gained with the purchase of SmartDisk Corporation’s external hard drive (HD) assets in July 2007, Verbatim Americas, LLC launched today a whole new line of SmartDisk 2.5” Portable Hard Drives (HDs). With the new elegantly designed HDs, consumers and businesses can immediately add 120, 160, 250, or 320GB of removable capacity without having to open their computer. The palm-sized external drives will be available for both Windows and Mac users later this month with retail prices starting at US$99.00.
If you'd like to read more, Verbatim's entire press release can be found here. Add a comment
Wow, that was fast. Warner Bros has confirmed that they will be backing Blu-ray exclusively. According to their press release, the decision was primarily due to strong consumer preference for the format.
In response to consumer demand, Warner Bros. Entertainment will release its high-definition DVD titles exclusively in the Blu-ray disc format beginning later this year, it was announced today by Barry Meyer, Chairman & CEO, Warner Bros. and Kevin Tsujihara, President, Warner Bros. Home Entertainment Group.

“Warner Bros.’ move to exclusively release in the Blu-ray disc format is a strategic decision focused on the long term and the most direct way to give consumers what they want,” said Meyer. “The window of opportunity for high-definition DVD could be missed if format confusion continues to linger. We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers.”
There is some good news for HD DVD fans. Warner Bros plans to continue to release new titles on HD DVD until the end of May 2008. Full details can be found here. Add a comment
Toshiba issued a statement this afternoon, commenting on Warner Bros.' decision to drop HD DVD and support Blu-ray exclusively. Despite the numerous rumors, Toshiba was "quite suprised" by Warner's announcement.
Toshiba is quite surprised by WarnerBros.' decision to abandon HD DVD in favor of Blu-ray, despite the factthat there are various contracts in place between our companies concerningthe support of HD DVD. As central members of the DVD Forum, we have longmaintained a close partnership with Warner Bros. We worked closely togetherto help standardize the first-generation DVD format as well as to defineand shape HD DVD as its next-generation successor.

We were particularly disappointed that this decision was made in spiteof the significant momentum HD DVD has gained in the US market as well asother regions in 2007. HD DVD players and PCs have outsold Blu-ray in theUS market in 2007.
If you'd like to read more, Toshiba's entire statement can be found here. Add a comment
Advanced Media has announced their new RIDATA 16X DVD+R Double Layer media. These new discs use a high quality, dependable organic-dye recording material that Advanced Media claims is more than capable of handling 16x writing speeds.

Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is introducing a 16x DVD+R Double Layer optical disc to its large DVD product line. With an amazing 8.5GB of storage capacity, the advanced, single-sided disc is ideal for virtually any business or household application.

"The RIDATA 16X DVD+R Double-Layer discs feature a dramatically increased 16X speed. Users will enjoy fast recording times and reliable storage with a wide range of playback options," stated Harvey Liu, Advanced Media president. "The DVD+R double layer market is growing, it more than doubled in size last year and demand continues to be strong. We are pleased to be the first offer this competitively priced product to the retail industry for 2008."
If you'd like to read more, Advanced Media's entire press release can be found here. Add a comment
While most of Hollywood has chosen a side in the battle between Blu-ray and HD DVD, Warner Bros has stayed neutral, releasing titles in on formats. According to Reuters, Warner Bros will soon announce that they will be backing Blu-ray exclusively.
Time Warner's Warner Bros studio plans to announce it will release next generation DVDs on Sony Corp's Blu-ray format exclusively, two sources familiar with the plans said on Friday, dealing a big blow to Toshiba Corp'sHD DVD format.

Warner Bros, Hollywood's biggest seller of DVDs representing about 18 to 20 percent of sales in the United States, had been one of the few studios that backed both formats.
If this is true, its safe to say that the format war will eventually end in Blu-ray's favor. Blu-ray titles already dominate the sales charts and with Warner behind the format, there's no way that HD DVD is going to recover. If you'd like to read more, the entire article can be found here. Add a comment
Corsair announced this week that it be debuting its new 32GB Flash Voyager and Flash Survivor USB drives at CES 2008. Both flash drives are bootable and are large enough to hold more than 16 full-length high-def movies or an entire season of a TV series.
Corsair www.corsair.com, a worldwide leader in high performance computer and flash memory products, announced today that it is expanding its Flash Voyager and Flash Survivor USB family lines with new 32GB capacity offerings. The new Corsair 32GB Flash Voyager and Flash Survivor USB drives will be debuted at the Consumer Electronics Show 2008 (CES) next week in Las Vegas in the Corsair Suite at the Wynn Hotel and at Showstoppers CES 2008.

Users now have the ultimate solution for storing, transporting and backing up large amounts of personal and professional data. Whether using the Corsair proprietary all-rubber Flash Voyager or the aluminum-encased water-proof Flash Survivor, the large amounts of data on the drive will be safeguarded for users with an active lifestyle. Corsair USB drives provide the added ruggedness and performance not found in other storage drives utilizing rotating media.
The Corsair 32GB Flash Voyager and Flash Survivor USB drives are available now and priced at $229.99 and $249.99 respectively. Full details can be found here. Add a comment