At a recent press conference in Taipei, Sony president and Electronics CEO Ryoji Chubachi announced that the company aims to increase its BD market share from 20% to 50% by the end of 2008. Sony also plans to offer a number of new BD devices including an LCD TV with a built in BD recorder.
Sony will offer Blu-ray Disc (BD) devices in a wide range of product lines and prices and aims to increase the global market share of its BD products from 20% currently to 50% by the end of 2008, according to Sony president and Electronics CEO Ryoji Chubachi at a press conference in Taipei on April 3.

DVD and BD currently account for about 80% and 20%, respectively, of global demand for movie discs, Chubachi indicated. The new BD devices to be offered by Sony include models integrating an HD LCD TV with BD recording functionality, Chubachi pointed out.
While new devices are great, the best way for Sony to boost its market share would be to lower the price its BD players. Unfortunately, I don't see that happening any time soon. If you'd like to read more, head on over to DigiTimes. Add a comment
LaCie has announced a triple interface version of its Neil Poulton designed desktop hard drives. The LaCie Hard Disk, Design by Neil Poulton sports a black-mirrored finish and can connect to nearly any PC or Mac using its USB 2.0, eSATA, and Firewire 400 interfaces.

LaCie today announced the latest model of its Hard Disk, Design by Neil Poulton - a new triple interface version consisting of USB 2.0, eSATA, and Firewire 400 in capacities of 500 gigabytes (GB), 750GB and 1 terabyte. Created exclusively for LaCie by noted designer Neil Poulton, the sleek and compact device is fashioned in a black-mirrored finish and includes a unique blue LED strip that creates a rich ambient glow to enhance the storage experience.

The Hard Disk, Design by Neil Poulton is a compact desktop solution that features natural heat dissipation thanks to a sturdy casing with bottom plate holes for natural airflow. The device can connect to any universal Hi-Speed USB 2.0, eSATA, or FireWire 400 interface port for cross-platform compatibility with either a PC or Mac. Plug and play setup is simple and efficient with Windows 2000, XP, Vista, and Mac OS X 10.3 or higher.
The Hard Disk, Design by Neil Poulton is available now in capacities ranging from 500GB to 1TB. More information, including prices, can be found on LaCie's website. Add a comment
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Sabic Innovative Plastics is currently testing optical-quality grades of its Noryl compound as a potential replacement for the polycarbonate used in Blu-ray Discs. According to Design News, Noryl could reduce the costs of Blu-ray discs as it does not need the moisture-barrier layer or lacquer coating required for polycarbonate.
“With DVDs, the laser is reading through a substrate, so the material has to be transparent,” says Harley. “You can use an opaque material, or any color you want, with a Blu-ray disc.” The cover layer in DVDs typically consists of expensive solvent-casted polycarbonate film that is about 100 microns thick and is bonded with an adhesive to the substrate.

Noryl offers the opportunity to reduce costs for discs. For example, Noryl will not require a moisture-barrier layer and lacquer coating as required for polycarbonate. Because of its superior dimensional stability, a less complicated molding process leads to a higher yield rate.
If you'd like to read more, the entire article can be found here. Add a comment
To coincide with the release of PowerDVD 8, CyberLink has launched their new social networking site, MoovieLive.com. Using this web service, PowerDVD 8 users can rate movies, write reviews and find those with similar tastes. MoovieLive also serves as a platform to upload and share Movie Remix files created by PowerDVD.
CyberLink Corp. (5203.TW), a leader in digital home solutions, today officially launched MoovieLive.com, a brand new web service for movie fans and PowerDVD users.

Like all art forms, movies transcend boundaries and unite people of different cultures with common interests. "In the offline world, so many social activities can evolve from a box office movie," said Alice H. Chang, CEO of CyberLink. "With today's internet technologies MoovieLive extend that movie experience from purely watching to a series of online social activities and connecting PowerDVD users across the world with the same movie interests and exploring new movies from friends."

MoovieLive is an extended web service for PowerDVD 8 users to rate movies, write reviews and find friends with similar movie taste. The website also works seamlessly with PowerDVD to build a database of movie information contributed by millions of PowerDVD users worldwide.
Those without PowerDVD can also take advantage of MoovieLive to build their movie collection, rate movies and find friends. Full details can be found here. Add a comment
Transcend announced this week that it will be introducing a 16GB version of its JetFlash 168 flash drive. This high performance flash drive features an Oriental floral motif as well as Transcend’s JetFlash elite software suite which includes functions like Autologin, PC-Lock, Mobile E-mail and DataBackup.

Transcend Information, Inc. (Transcend), a leading manufacturer of flash memory products, today introduced an artistic new addition to its high-speed line of USB flash drives - the 16GB JetFlash 168. Inspired by ancient oriental culture, the JetFlash 168 represents a delicate balance of cutting-edge technology and exquisite transitional beauty. Its compact dimensions (61mm x 18.6mm x 9.8mm) and lightweight design make the JetFlash 168 easy and practical to carry around on a daily basis. Featuring an intricately etched lotus blossom motif that symbolizes purity and perfection, the new 16GB version allows you to store all of your personal files, music, digital photos, and even full-length HDTV movies and still have space left for work or school documents.
If you'd like to read more, Transcend's entire press release can be found here. Add a comment
Earlier this week, DigiTimes reported that Lite-On was developing a Blu-ray drive for the Xbox 360. Microsoft has denied this rumor, stating that the company is currently focusing on providing games and that those looking for HD content can get it through the Xbox Live Marketplace.
“No. Lite-On is not manufacturing Blu-ray drives for Xbox 360. As we have stated, games are what are driving consumers to purchase game consoles, and we remain focused on providing the largest library of blockbuster games available."

“For our customers who want a premium movie experience we offer the largest library of on-demand HD content available, and the ability to play back DVDs in high definition.“
While I think there is some truth to these rumors, Microsoft isn't going to announce support for Blu-ray until they are good and ready. If you'd like to read more, the entire article can be found here. Add a comment
Western Digital has announced a new line of high-performance, eco-friendly storage systems designed to work with Mac computers. The My Book Studio II Edition storage systems come equipped with a pair of GreenPower hard drives in a RAID 0 configuration and feature FireWire 400/800, eSATA, and USB 2.0 interfaces.

WD (NYSE: WDC) today introduced its My Book Studio Edition II high-performance dual-drive storage systems which are designed to seamlessly work with Mac computers and provide an ideal blend of power savings and high performance. Available now at select retailers and the WD online store (www.shopwd.com), the new My Book Studio Edition II dual-drive storage systems are available in capacities of 1 TB and 2 TB.

The new eco-friendly dual-drive My Book Studio Edition II external storage systems use WD's GreenPower hard drives for power savings and cool and quiet operation. The system's dual-drive, RAID 0 configuration and high-speed interfaces deliver high performance for creative professionals, workgroups, small offices and anyone looking for fast data transfer.
WD's My Book Studio Edition II external storage systems are available now in 1TB and 2TB capacities and are priced at $349.99 and $599.99 respectively. More information is available on WD's website. Add a comment
CyberLink sent out a press release this morning, announcing the release of PowerDVD 8. Along with support for HD audio and video formats, version 8 features a built-in database for organizing a movie collection and the ability to share information, opinions, and remixes via the online community MoovieLive.
CyberLink Corp. (5203.TW), innovative solutions provider for the connected digital lifestyle, today launched the latest version of PowerDVD 8. Featuring maximum playback performance in supporting the latest high-definition video and audio formats, CyberLink PowerDVD 8 introduces new ways for consumers to enjoy movies beyond just watching.

Key features in PowerDVD 8 include:

  • Support for HD audio and video standards and formats, including AVCHD and Blu-ray Discs.
  • Pure Home Theater Audio - lets users enjoy unmatched clarity and purity through their high-definition, 7.1-channel home-entertainment system, or on the go using a notebook.
  • Movie Collection - lets users collect information about movies and sync with their online MoovieLive account.
  • Movie Remix - lets users create their own stories using their favorite DVD movies, rearranging scenes, adding dialog and commentary, subtitles, and on-screen effects.
  • MoovieLive.com - the new online community for PowerDVD users to share comments and remixes, publish reviews, and find friends with the same movie taste.
PowerDVD 8 is now available online and will be available in retail shops beginning May. More information, including pricing, can be found here. Add a comment
While Blu-ray won the format war, the research firm Interpret has found that it has a few hurdles to overcome if it is to succeed. According to their latest study, Blu-ray is still challenged by low HDTV penetration and moderate awareness among consumers.
Interpret, LLC, aleading new media research firm has found that the success of Blu-ray Discremains challenged by low HDTV penetration and modest format awareness. TheUK and US lead the market: UK HDTV penetration closely follows US (35% UK,39% US), and the majority of UK and US consumers are aware of Blu-ray Disc(56% UK, 60% US). Japan has moderate Blu-ray awareness (45%) and HDTVpenetration (28%), but Blu-ray hardware penetration matches UK and US at9%.

Interpret's research shows that France and Germany pose greaterchallenges to the format, with HDTV penetration low in both countries (18%Germany, 21% France). While Blu-ray awareness is moderate in Germany (49%),only 3 in 10 consumers in France (30%) have ever heard of Blu-ray Disc.
Interpret's study also found that many Blu-ray player owners are still buying standard definition DVD's. If you'd like to read more, Interpret's entire press release can be found here. Add a comment