New Medium Enterprises (NME) has announced that they've been chosen to speak about HD VMD at this year's MEDIA-TECH Conference. According to their press release, NME's CTO, Dr. Eugene Levich, will also demonstrate how a 20GB HD VMD disc can be played back using an "off the shelf" DVD drive.
As one of the invited keynote speakers at MEDIA-TECH, Dr. Levich will educate attendants on VMD technology as the quality and value-driven solution for the mass market. Dr. Levich will cover the benefits of HD VMD to consumers, PC drive and media player manufacturers, disc replicators and content providers, and discuss why this proprietary optical storage solution is a major development for the packaged media industry. Dr. Levich will speak on Wednesday, March 7 at 11:30 a.m. and will illustrate his lecture with a live demonstration of the true HD VMD 20 (GB) disc played back in a regular "off the shelf" DVD drive. He will also display a new HD VMD Media Player based on this "off the shelf" DVD loader.
While its good to see HD VMD get some recognition, the format is going to need support from a few major movie studios if it is to succeed. If you'd like to read more, NME's entire press release can be found here.
