ABI Research released a new report this week, stating that the Blu-ray market won't reach its full potential for another 12 to 18 months. According to their report, the delay is due to the high price of Blu-ray players and the lack of support for features like BD Live and Bonus View.
It will be 12 to 18 months before this market kicks into gear. Consumer electronics manufacturers need to introduce full-featured players and then get prices down to the $200 level. Until then, non-HDTV owners will certainly favor standard definition DVD players. A depressed economy in the United States could also lead HDTV and prospective HDTV owners to opt for upconverting standard players as they delay buying higher-ticket CE items. In addition, Blu-ray packaged media comes at a heavy premium over standard DVDs, although studios have brought prices down to the low $20-range for some titles.
Optical disc drive manufacturers have lowered their prices for computer BD-ROM drives in an effort to kick-start adoption in the PC market. But BD drives, priced three to four times higher than red laser drives and requiring an advanced graphics IC, will struggle for support in entry-level products.
ABI Research has hit the nail on the head with this report. If Blu-ray is to succeed, manufacturers need to stop messing with the specifications and bring player prices down to affordable levels. More information about ABI's new report can be found here.
