NEC Electronics announced this week that it expects to double the sales of its Blu-ray products to 40 billion yen ($378 million) by March 2011. The company also plans to take over Blu-ray chip market by introducing affordable single-chip LSIs like the new EMMA 3P.
Japan's NEC Electronics Corp said on Tuesday it expects to double sales of its Blu-ray products in the next two years by matching steep price falls hitting its clients, manufacturers of DVD players.
NEC Electronics, which competes with Matsushita Electric Industrial Co, Broadcom Corp and Sigma Designs Inc, aims to take over half the global Blu-ray chip market by March 2011 from an expected 40 percent at the end of March 2009.
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