Moser Baer announced today that they will be entering the PC peripherals market
with their own line of optical disc drives. The company has partnered with Philips & Lite-On Digital Solutions and will be selling combo
drives and DVD writers under the name “Moser Baer-Lite-on”.
Moser Baer, India's largest and world’s second largest
optical storage manufacturer today announced the launch of its Optical Disk Drive (ODD) i.e. Combo drive and DVD writer, which also marks
the company's foray into the PC peripherals industry. Moser Baer in partnership with Taiwan’s Philips & Lite-On Digital Solutions
Corp., the world’s largest OEM/ODM optical disc drive manufacturer has launched their ODDs in India in the name of “Moser Baer-Lite-on”.
Having established itself as a global leader in the high technology manufacturing space and the global blank optical storage
media industry, Moser Baer is now leveraging upon its existing synergies, established brand equity and large distribution network in the
domestic market to enter the PC Peripherals market. Moser Baer brand is recognized for high quality products which the company now plans
to extend into the fast growing PC Peripherals market in India, given its credibility amongst the drive manufacturers. The company plans
to enter this market by launching products in five metros and create a niche for itself.
If you'd like to read more,
Moser Baer's entire press release can be found here.
