As part of Hello Kitty’s 35th Anniversary celebration, Sanrio Global Consumer Products is pleased to announce a new partnership with Mimoco, creator of the MIMOBOT® line of contemporary character-based USB flash drives. The collaboration will transform SANRIO® characters into MIMOBOT designer flash drives, debuting in early September with multiple Hello Kitty x MIMOBOT designs produced and released in time for the pop icon’s 35th Anniversary on November 1st.
“Our new partnership with Mimoco brings forth an exciting collection that infuses SANRIO characters with the fun, pop-art world of MIMOBOT” said Janet Hsu, President of Sanrio Global Consumer Products. “The launch collection celebrating Hello Kitty’s 35th Anniversary is sure to be a hit among our fans and MIMOBOT collectors.”
The crossover collaboration with Mimoco will begin with Hello Kitty® and expand to include SANRIO friends Badtz-Maru®, My Melody®, Kuromi®, Keroppi®, Chococat®, and TuxedoSam™ in MIMOBOT form ranging from 2GB to 16GB capacities. The MIMOBOT flash drives will also be bundled with the mimoDesk™ personalization suite of SANRIO-themed wallpapers, screensavers, icons, and avatars, as well as videos and other digital surprises. The line will be available for purchase at MIMOBOT.com and SANRIO.com, select SANRIO boutiques and other specialty retailers.
“We’re honored to be amongst those licensees celebrating Hello Kitty’s big party!” said Mimoco CEO, Evan Blaustein. “We couldn’t be happier to combine the sweet, cute, friendly and legendary Japanese icon with our data hungry MIMOBOT fiends and flash drive platform.”
