Memorex sent out a press release this morning, announcing the availability of their SimpleSave Photo & Video Back-Up DVDs. This new recordable DVD media features embedded software that automatically finds the photo and video files on your PC and then backs them up onto the very same disc.
Consumers will use their digital cameras more than ever this summer to capture memories and thrilling moments from family vacations, backyard get-togethers and warm weather activities. Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp (NYSE: IMN), offers Memorex SimpleSave Photo & Video Back-Up DVDs, an easy and hassle-free way to back up those precious summer pictures and safeguard them against heartbreaking loss due to PC crashes. Available now, the discs are record-once DVDs with embedded software that automatically finds, organizes and backs up photo and video files on PCs and connected drives. The software is auto-launching and requires no installation, making SimpleSave a totally new way to back up content with almost no effort required.
Memorex SimpleSave Photo & Video Back-Up DVDs will be available this summer at Fry’s Electronics and OfficeMax stores. This discs come in packs of five with slim storage cases for a suggested retail price of $14.99. If you'd like to read more, Memorex's entire press release can be found here.
