Maxell has introduced a new lens cleaning solution for HD DVD and Blu-ray players. The cleaner features Maxell's Wind Funnel Cleaning System which allows it to remove dust and dirt without using chemicals and brushes.

Maxell Corporation of America hasintroduced an innovative lens cleaning solution ideal for the activeBlu-Ray & HD DVD users as well as PLAYSTATION(R)3 and X-box 360 gamers.Designed specifically for Blu-Ray/HD DVD players, the Blu-Ray/HD DVD LensCleaner features a patented Wind Funnel Cleaning System held exclusively byMaxell that enables the disc cleaner to remove dust and dirt from thesensitive systems without using chemicals and brushes.

"As technology expands, proper care is needed to prolong the life andquality of products that consumers have invested in," said GordonTetreault, director of sales and marketing for Maxell's accessory products."The new Blu-Ray Lens Cleaner will ensure you can enjoy the very best yourmedia has to offer by delicately removing excessive build up and residuewhich can tarnish the viewing experience and even damage a playercompletely."
Maxell's new Blu-Ray/HD DVD Lens Cleaner will be available in March 2008 for a suggested retail price of $24.99. Full details can be found here.