Facing pression from TSST and Hitachi-LG Data Storage, Lite-On has reportedly lowered its OEM/ODM prices for 16x DVD burners to US$27-28.
Lite-On IT, the largest Taiwan-based maker of optical disc drives (ODDs), has lowered its OEM/ODM prices for half-height (H/H) 16x DVD burners to US$27-28, but some expected orders were shifted to Toshiba Samsung Storage Technology (TSST), the company's main competitor, because TSST offered prices as low as below US$25, according to industry sources in Taiwan.
The article also mentions that the competition for OEM/ODM orders is expected to continue and that prices may drop even further. If you'd like to read more, head on over to DigiTimes.
