Kingston Planning Memory Card Price Cut

With the price of NAND flash memory continuing to decline, manufacturers like SanDisk have resorted to a more agressive pricing strategy. According to a report at DigiTimes, Kingston is also preparing to cut the price of its memory cards.

Pressured by an intensified inventory loss, Kingston is said to be prepared for a price cut for its memory cards. Sources at the company indicated that they were prompted to initiate the price cut amid a weakening price trend, as well as rival SanDisk's previous claims for a more aggressive pricing strategy during the company's investor conference. But the sources did not reveal a concrete time frame nor a range for the discounts.

Some industry players explained the speculated price cut to a batch of inventory that Kingston procured from Samsung Electronics early in 2008. Kingston is still digesting the batch of more than 80 million 8Gb-equivalent NAND flash (both in chip and finished card form) from Samsung, the sources indicated. Given that a more conservative outlook for the market is projected and that spot prices of NAND flash keeps heading south, Kingston thus decided to cut prices, the sources explained.

If you'd like to read more, head on over to DigiTimes.