The European HD DVD Promotional Group has released the latest attach rate
figures for the UK, France, Germany, Spain, Italy and the Benelux countries. According to the independent research group GfK, European HD
DVD player owners in the bought an average of 3.8 movies while only 0.6 movies were sold per Blu-ray player.
The
European HD DVD Promotional Group has announced that European HD DVD player owners have already bought an average of 3.8 movies each,
compared to 0.6 movies sold per Blu-ray player.
The figures were collated by independent research group GfK and analyse the
number of movies sold for all HD players (standalone players and consoles) across the UK, France, Germany, Spain Italy and Benelux
countries.
The overall attach rate is highest in Spain, where HD DVD owners have bought an average of 5.7 movies per player,
which is over 14 times the attach rate for Blu ray (at 0.4 per player).
Take note that these figures are for all HD
players which, in this case, includes both standalone players and consoles. Considering how many PS3 owners aren't using the console to
watch Blu-ray movies, it shouldn't be too surprising that the numbers are skewed in HD DVD's favor. If you'd like to read more, the
entire article can be found here.
