The
American HD DVD Promotional Group announced this week that overall HD DVD hardware sales went up 37% from Q1 to Q2. Thanks to Toshiba's price cuts, dedicated HD DVD players have also experienced a
183% quarterly increase. The group was also quick to point out that this has had a negative effect on Blu-ray, pushing their hardware
sales down by 27%.
At the Entertainment MerchantsAssociation (EMA) Home Media Expo 2007, the North American HD DVDPromotional
Group today announced that overall HD DVD hardware sales wereup 37 percent from Q1 to Q2 2007, while software sales experienced a
20percent increase in growth. The data is based on NPD reports, NielsenNetratings reports and point of sale data from the studios. During
the sametime-frame, overall Blu-ray hardware sales saw a 27 percent decline from Q1to Q2, and Blu-ray software sales were down 5
percent.
Driven by major spring marketing efforts which brought standalone HDDVD players down to an industry first $299,
dedicated HD DVD CE playersexperienced an astounding 183 percent quarterly increase. There arecurrently more than 180,000 dedicated HD
DVD CE players in the market.
In the past, the HD DVD Promotional Group has not included Sony's Playstation 3 in their sales
figures. With the recent price drop of the 60GB PS3 and cheaper Blu-ray prices on the way, things could look very different story next
quarter. If you'd like to read more, the entire press release can be found here.
