Funai announced this week that it will be introducing its first Blu-ray Disc player to the North American market. This new player offers support for HDMI 1.3a, 1080p DVD upconversion and the Final Standard Profile (BD Profile 1.1). Best of all, its expected to be priced at less than $300.

Funai Corporation, Inc., the North American sales and marketing subsidiary of Funai Electric Co., Ltd., today announced the introduction of its first Blu-ray Disc player (NB500 series) for the North American market.

The Company will begin production in the first quarter of 2008, and plans to begin selling the player at retail stores in North America during the second quarter. The retail price is projected to be under $300.
If you'd like to read more, Funai's entire press release can be found here.