Fujifilm announced today that they will be bringing Labelflash DVD media to the U.S. market. Similar in concept to HP's LightScribe technology, Labelflash lets you burn graphics and text onto the tops of special DVD discs.
FUJIFILM today announced the availability of recordable media for the Labelflash enabled laser-labeling DVD drives. This technology is being introduced in the U.S. market with select models of the new Toshiba Satellite A205/P205 Notebook computer series.

Labelflash technology was created as a joint project between engineers at Yamaha Corporation and Fujifilm Corporation. DVD drives enabled with Labelflash allow users to create customized, professional-looking DVDs with clear, finely detailed labeling by inscribing high-quality images and text directly into a specialized dye within the disc. The process eliminates the need for specialized printers, inks or sticky labels.

Fujifilm recordable media for Labelflash is initially available in DVD-R (16x) format and are capable of burning images in as little as five (5) minutes in ‘Fast’ mode and 15-20 minutes for the highest contrast.
Let's hope that Pioneer and Optiarc decide to bring their Labelflash compliant drives to the U.S. as well. If you'd like to read more, Fujifilm's entire press release can be found here.