With BD-Live players finally making their way to market, companies
like Dreamer are looking to take full advantage of their internet capabilities. Using Dreamer's new BIDDLE technology, content providers can update and add new applications and services, even years after a Blu-ray
Disc has been released.
Dreamer's BIDDLE technology is a software platform that makes itpossible for content creators
and distributors to deliver customized,interactive programming and services directly to consumers' living roomTVs, via a networked
Blu-ray Disc player (BD Live) or a PlayStation(R) 3gaming console.
With BIDDLE technology, the possibilities for interactive
content andservices are virtually endless, including video/audio on demand (VOD),product catalogs, e-commerce, casual gaming, social
networking,advertising, web portals and much more. All of these can be personalized bygeographic region or even by specific
players.
if you'd like to read more, Dreamer's entire press release can be found here.
