China Daily has reported that many Chinese manufacturers plan to stop making DVD players in 2008. Instead, they will manufacture players based on the country's home-grown standard, EVD.
Nearly 20 leading Chinese manufacturers will stop making DVD players from 2008, replacing them with EVD (Enhanced Versatile Disc) players, the next-generation players based on a Chinese home-grown standard.

The companies involved, including Shinco, Amoi, Hisense and TCL, will make a joint announcement of the ban next Wednesday, said Zhang Baoquan, chairman of Antaeus Group and secretary-general of the EVD Industry Alliance, which is dedicated to promoting the EVD standard.

Ending production of DVD players and pumping up EVD production will help the new standard succeed in the marketplace, Zhang said.
So why not Blu-ray or HD DVD? The biggest reason is licensing fees. By using EVD, manufacturers won't have to pay them. If you'd like to read more, the entire article can be found here.