With the sales of EVD and HVD players coming up short, Chinese companies have
started to look at other high-def formats. At IFA, the Blu-ray Disc Association announced that the China Hualu Group has joined the BDA
as a contributor member. The company plans to propose Chinese technologies and standards to Blu-ray Disc Association for further
improvement of the format.
China Hualu Group Co., Ltd. (CHLG), the only consumer electronics company belonging to
Chinese state-owned Assets Supervision and Administration Commission of State Council, has joined the Blu-ray Disc Association as a
contributor member.
CHLG is one of China’s leading manufactures of audio and video devices and is one of the largest providers
of audio and video contents and services in China.
“After careful and intensive evaluation of next generation DVD formats, China
Hualu Group decided to join Blu-ray Disc Association since this presents the best opportunity in the market for us,” said Chen Run Sheng,
Chairman of CHLG. “Hualu Group is committed to actively help improve Blu-ray Disc formats and becoming involved in its promotional
activities in the Chinese market.”
According to other sources, CHLG also plans to team up with the China Film Group to
establish a Blu-ray Disc authoring center in China. If you'd like to read more, the entire press release can be found here.
