Erick Hansen of Blue-ray Technologies has responded to
Paramount's and DreamWorks Animation's decision to drop support for Blu-ray, calling the $150 million deal an act of desperation by
HD-DVD.
The founder of the first and only indie Blu-ray factory in the U.S, Erick Hansen of Blue Ray Technologies, spoke
out strongly about the reported $150 million in incentives Toshiba and the HD-DVD cadre gave to Paramount and DreamWorks Animation to
shun Blu-ray discs.
"Toshiba and HD-DVD offered this deal because they are desperate. The public has chosen Blu-ray discs with
their pocket books, buying BDs 2-to-1 over HD-DVDs this year," Hansen said.
"For retailers, it's like being forced to stock VHS
tapes after the public chose DVDs," he added. "For the consumer it creates more confusion that hurts the industry-wide move to hi-def."
Hanson noted DVD retail leaders Blockbuster and Target stores will only stock Blu-Ray on their shelves.
Hansen
definitely isn't pulling any punches in his response to the deal. If you'd like to read more, the entire press release can be found here.
