The research group, Parks Associates, has released a new report on next generation
DVD players. According to the report, Blu-ray currently has the lead due to recent retail developments, support from major Hollywood
studios, and inclusion of the format into the Playstation 3. The report also states that sales of next generation players will reach 32
million units by 2011.
As consumers
continue to embrace more high-definition products and services, next-generation DVD players are poised to experience significant growth
over the next five years, according to a new report from Parks Associates titled Next Generation DVD Players: Will History Repeat? The
new report estimates that, with set-top box models and game consoles combined, more than 32 million Blu-ray and HD DVD players will be
sold in United States by 2011, an 85% increase from the 4.9 million units estimated to be sold in 2007.
“Purchasing or renting
DVDs will continue to be a dominant way for consumers to view content,” stated Chris Roden, Research Analyst at Parks Associates. “What
has yet to be determined is which format will become the standard, HD DVD or Blu-ray?” According to the report, consumer confusion is
still prevalent with less than 10% of U.S. consumers stating that they are familiar with the HD DVD or Blu-ray formats.
“However,
we are starting to see the pendulum swing slowly in one direction,” said Roden. “Recent retail developments, support from major Hollywood
studios, and inclusion of the format in the PlayStation 3 puts the Blu-ray format in the lead.”
It's going to be
interesting to see how HD DVD backers respond to this report. If you'd like to read more, Parks Associates' entire press release can be
found here.
