Despite Toshiba's attempts to increase HD DVD's market share, Blu-ray has continued to dominate high-def movie sales. According to the
latest Nielsen VideoScan data, 72.6% of high-def discs purchased during the Thanksgiving week were Blu-ray and just 27.4% were HD DVD. As
Home Media Magazine reports:
The high-definition format war tilted even more heavily in favor of Blu-ray Disc, despite a
rash of cheap HD DVD players sold through Wal-Mart and other discount retailers in recent weeks. Nielsen VideoScan data for the week
shows 72.6% of HD discs purchased by consumers were Blu-ray, and just 27.4% were HD DVD. HD DVD players have been selling for as little
as $98, one-fourth the lowest street price for a Blu-ray player.
Much of this is due to the release of ten major
Blu-ray titles including Live Free or Die Hard which sold nearly 100,000 copies by itself. If you'd like to read more, the
entire article can be found here.
