For the last few months, the Blu-ray Disc Association has been giving away 5
free Blu-ray movies with the purchase of one of the 18 eligible Blu-ray players. While this promotion was supposed to end on September
30th, the BDA has announced that it will continue through January 31, 2008.
Six major Hollywood studios and six leading
consumer electronics manufacturers are extending the highly successful 5 FREE BLU-RAY MOVIES promotion through the busy holiday season,
when consumer purchase interest in high definition is expected to be at a record high. Consumers who purchase any qualifying Blu-ray
player, including PLAYSTATION3, between October 1, 2007 and January 31, 2008, will be able to choose five free Blu-ray movies from among
18 titles offered by the six participating studios.
The program is intended to encourage consumers to join the millions of
high-definition households who are now experiencing Blu-ray Disc. This exciting promotion will be supported with a significant ad spend -
more than double that of the summer wave - including major online, gaming, men’s lifestyle, entertainment and business outlets.
If you'd like to read more about the BDA's promotion, their entire press release can be found here.
