Target isn't the only retailer deciding to go promote Blu-ray in their stores. Video Business has reported that BJ's Wholesale Club has decided to drop HD DVD and will carry Blu-ray exclusively at all of its stores.
East Coast chain BJ’s Wholesale Club will drop HD DVD from its shelves and carry the Blu-ray Disc format exclusively by the fourth quarter, according to sources at the retailer and several Hollywood studios.

Sources said the chain will carry Blu-ray exclusively at all its 170 stores, although it continues to carry both formats on its Web site.
Toshiba better do something because if large retailers like Walmart or Best Buy follow this trend and decide to go Blu-ray, the format war is pretty much over. If you'd like to read more, the entire article can be found here.