Memorex announced today that it will be shipping its first Blu-ray Disc player this fall. The MVBD-2510 supports BonusView, 1080/60p and 24p video output the decoding of advanced audio formats such as Dolby TrueHD, Dolby Digital Plus, and DTS-HD. Best of all, Memorex's new player has a suggested retail price of only $269.00. 

Memorex, a portfolio brand of Imation Corp (NYSE: IMN), announced today the availability of the Memorex MVBD-2510 Blu-ray Disc Player featuring advanced Blu-ray Disc (BD) entertainment technology at an outstanding value of less than $270. Memorex also announced that it has expanded its specialty Blu-ray Disc offerings to include a full-line of BD cleaning and storage accessories.

"Our customers want products that bring entertainment into their homes, but at a family-friendly price," said Carla Pihowich, Memorex brand director, Imation Corp. "With this in mind, we have introduced a Blu-ray Disc player that offers consumers the full high-definition viewing experience, but at a price that almost anyone can afford. The high-definition movie experience, with its sharp details and amazing sound quality, is one that brings families and friends together."

Add a comment

While once the top dog in the optical storage industry, Plextor is now a shadow of its former self. It's parent company, Shinano Kenshi Co., Ltd., has scaled back its operations and partnered with companies like LG and Pioneer to provide its drive designs.

In early 2007, we reported that Plextor had turned to Lite-On to fill at least some of their orders. These Lite-On manufactured drives never materialized and reports of their existance eventually ceased. Thanks to an unnamed source, we've learned that Plextor's first Lite-On manufactured DVD writer is finally on the way.

Based on the Lite-On DH-20A6S (iHAS120), the Plextor PX-806SA features an SATA interface and is capable of 20x DVD±R, 8x DVD±R and 12x DVD-RAM writing speeds. By itself, this isn't very exciting. However, Plextor is trying to recapture some of the enthusiast market by offering a new utility that will allow users to tap into the drive's more advanced features. Like PlexTools, this utility will perform various write quality tests and can measure things like FE/TE and jitter rates. Most likely, it will also control Lite-On's SmartWrite and SmartErase functions, which are already very similar to Plextor's own AUTOSTRATEGY and PlexEraser technologies.

No word yet on pricing or availability. However, our sources indicate that the PX-806SA is ready to go into mass production and will be shipping very soon. We'll keep you posted as we find out more.

Imation announced today that it will begin shipping its TDK Life on Record Blu-ray 6x media to the U.S retail market in October. Available in both 25GB and 50GB capacities, these new discs have a maximum data transfer speed of 216Mbps.

Imation Corp. (NYSE: IMN), exclusive licensee of the "TDK Life on Record" recording media brand, today announced the first 6x Blu-ray recordable (BD-R) and Blu-ray recordable double layer (BD-R DL) media for the U.S. retail market. Imation is also launching a full line of TDK Life on Record Blu-ray disc cleaning and storage accessories to protect and maintain high-definition content on this new media format.

"As more consumers create new digital memories in high definition, those memories will be relived on Blu-ray media," said Jean-Paul Eekhout, global brand director of the TDK Life of Record brand, Imation Corp. "The TDK Life on Record brand continues to be a sought-after Blu-ray pioneer both as the first- to-market with 6x Blu-ray recordable media, and for unique technology and accessories that make TDK Blu-ray media more durable and compatible with Blu-ray players."

Add a comment

Western Digital announced this week that its family of My Passport portable drives are now available in 400 GB and 500 GB capacities. Like previous versions, WD's new My Passport Elite and Essential drives are USB-bus powered, weigh less than 7 ounces and are small enough to fit in a pocket or backpack.

Catering to consumers on-the-go with the world's most popular portable storage offerings, WD® (NYSE: WDC) today introduced its new 500 GB capacity My Passport™ Portable USB Drives which are designed to make it easy to store a half a terabyte of music, videos or photos and carry them in the palm of your hand. Available now at WD's online store (www.shopwd.com), the new 500 GB capacity is offered on the My Passport Elite™ and My Passport Essential™ portable drive models.

A recent consumer study conducted by WD of 1,559 external hard drive users revealed that 54 percent of survey respondents wished that there was an automatic way to back up their computer without having to think about it. My Passport Elite portable drives are equipped with software to automatically back up consumers' ever-growing collection of personal media and digital files.

Add a comment