Today LaCie announced three new ways to carry digital content – LaCie itsaKey, iamaKey and PassKey USB key drives, design by 5.5 Designers. The inventive, compact key-shaped design conveniently fits in a pocket or on a key ring. The itsaKey and iamaKey store up to 8 gigabytes of flash memory. Alternatively, the PassKey has a built-in microSD card reader, which allows you to use your memory cards as stylish and handy USB keys.

Resilient to the rigorous treatment that often befalls common keys, the three USB keys are built with sturdy metal, making their surfaces tough and dependable. Additionally, the Gold SIP connector on the iamaKey is both water- and scratch- resistant, making it one of the thinnest and most durable flash drive choices on the market.

Samsung Electronics Co., Ltd., a world leader in digital consumer electronics and information technology, today announced its new EcoGreen F2EG hard disk that delivers a massive 1.5TB of capacity with 500GB per disk. With increased recording density and reduced number of disks, the EcoGreen F2 drive is more power efficient by supporting a capacity up to 1.5TB with 3 disks.

“Lower platter count means less power to start the motor, less power to continuously spin the motor and a lighter head-stack which takes less power to seek,” said Andy Higginbotham, director of HDD sales and marketing for the Samsung Semiconductor Storage Division. “With fewer heads and disks, the F2EG hard drive has a lower probability of head-disk failures, enabling customers to build more reliable systems.”

As hard disk capacity increases from an increased number of disks, so does power consumption. However, Samsung’s F2EG drive offers low power consumption by using EcoTriangle™, a low-power, low-heat, low-noise operation technology. With its advanced design and fewer components, the F2EG drive is 40% lower in power consumption in idle mode and 45% lower in reading/writing mode than competitive drives. Samsung’s Eco-Triangle™ technology offers more energy efficient and high performance hard drive options to manufacturers of home media PC, external HDD, set-top box, and personal NAS.

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Seagate, teaming with microprocessor manufacturing leader Advanced Micro Devices (AMD) at the Everything Channel Xchange Conference in New Orleans this week, today unveiled the world's first public demonstration of next-generation high-speed data transfer - Serial ATA 6Gigabit/second - for bandwidth-hungry desktop and laptop PC applications including gaming, streaming video and graphics multimedia.

The Serial ATA (SATA) 6Gb/second storage interface will deliver the highest performance - burst speeds of up to 6Gigabits per second - for all PC applications, maintain backward compatibility with the SATA 3Gb/second and SATA 1.5Gb/second interfaces, and use the same cables and connectors as previous SATA generations to ease integration. The third generation of the mainstream storage interface for desktop and notebook computers also enhances power efficiency and improves Native Command Queuing, a SATA feature, to increase overall system performance and data transfer speeds of mainstream PC applications but especially applications with heavily transactional workloads such as scientific modeling and forecasting, and engineering design and simulation.

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A-DATA Technology Co., Ltd., a worldwide leading manufacturer in high performance memory products, today announced it has launched the highest capacity of SSD in the industry at CeBIT 2009, the 512GB XPG 2.5” SSD. The 512GB XPG 2.5” SSD is designed for notebook and PC enthusiasts seeking for both fast transfer rate and high capacity SSD.

The 512GB XPG 2.5” SSD delivers fast transfer rate up to 230MB/s and 160MB/s read and write. Adopted standard high speed SATA II interface and equipped with a tough but lightweight case. Up to 512GB capacity, is the highest capacity SSD offer to the market, designed for notebook and PC enthusiasts seeking for both fast transfer rate and high capacity SSD.