Samsung Adds New Models to Its S Series External Hard Drive Lineup
Samsung Electronics Co., Ltd., a worldwide leader in digital consumer electronics and information technology, today announced the launch of two new “Pop” colors, Sweet Pink and Ocean Blue, to its popular S Series external hard drives, along with the introduction of a new 160 Gigabyte (GB) density for the 1.8 inch S1 Mini drive. Samsung’s S Series external hard drives, the 1.8-inch 120GB S1 Mini and 2.5-inch 500GB S2 Portable 2.5 inch external hard drives, were first introduced last October in four colors: Piano Black, Snow White, Wine Red, and Chocolate Brown.
Personal storage is among the fastest growing markets due to an increasing demand for a portable means of storing personal photos, music, HD movies, schoolwork, business data and personal finance information. To illustrate this point, the S series has achieved record-breaking sales during the last six months amid a global economic recession. The monthly sales volume of the S1 Mini and S2 Portable has tripled since last December, linked to a rise in netbook and notebook sales.