Samsung And Blockbuster Join Forces To Provide OnDemand Movie Service
Blockbuster Inc., a global leader in entertainment, and Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced they are joining forces to enable consumers to access Blockbuster's vast and growing library of premium digital entertainment via select new Samsung HDTVs, home theater systems and Blu-ray players. The new services will be available in the fall of 2009 and are expected to provide millions of homes across America access to Blockbuster's digital library of movies. Additionally, as part of the agreement, Blockbuster OnDemand will have preferred positioning on the Blu-ray interfaces.
The BLOCKBUSTER OnDemand service provides comprehensive on-screen search and browsing capabilities, as well as full details, ratings, trailers, and other information about each movie directly on the television, eliminating the need for customers to manage a viewing queue on their PC. Once a customer rents or buys a movie, they simply press play to begin instant viewing. Blockbuster's adaptive streaming technology ensures quality viewing with immediate and uninterrupted playback.