Disney To Offer Blu-ray Combo Packs Through December 2010
In a time when price, quality and value are top of mind with consumers, Walt Disney Studios Home Entertainment (WDSHE) today announces the extension of it's Blu-ray Combo Pack initiatives worldwide, providing extended utility of DVD and exceptional quality of a Blu-ray Disc in a single value-pack. The Combo Packs will now be available across all Disney-branded Blu-ray titles releasing through December of 2010.
In a recent online survey of US home entertainment consumers conducted by WDSHE and an independent market research company, Lieberman Research Worldwide showed that the value of the Combo Pack is undeniable for consumers. More than 77% consumers that intend to embrace Blu-ray technology in the near future agree that Combo Packs are a better value than purchasing a DVD or Blu-ray alone.