In 2009, Blu-ray title prices have declined rapidly and the pricing gap is narrowing, according to Futuresource Consulting’s price tracking service. The service shows that in February the average Blu-ray price for new release movies in the UK was £27.29. By the beginning of August this had dropped to £16.74 – a sizeable decline of 40%.

Catalogue pricing has also fallen, but not by such a significant amount. From an average price of £16.87 in February, this dropped to £14.25 in August; representing a decline of 15%. When looking at the average catalogue price across the three largest etailers, (Amazon, Play and HMV), the price drop is far more significant, with the average catalogue price hitting £11.22.

Back in Q4 2008, both in the USA and the UK the premium for purchasing a new release title on Blu-ray compared to DVD was between 30% and 80%. However, for catalogue BD titles this premium was considerably higher, and in some instances was as much as 300%. Although it has never been disputed that consumers will pay more for Blu-ray, the premium in the market in 2008 was clearly not sustainable.

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Buffalo Japan has announced a pair of 10x Blu-ray Disc writers based on the LG BH10NS30. The internal BR-H1016FBS-BK and external BR-H1016SU2 are capable of 10x BD-R, 8x BD-R DL, 6x BD-R LTH, 2x BD-RE and 2x BD-RE DL writing speeds and a maximum BD-ROM read speed of 10x. The BR-H1016SU2 can be connected via eSATA or USB 2.0. However, as Buffalo is quick to point out, the drive's BD-R writing speed is limited to 8x when USB is used. The BR-H1016FBS-BK and BR-H1016SU2 are expected to ship at the beginning of September and are priced at 28,500 Yen ($303US) and 33,800 Yen ($360US), respectively.

OCZ Technology Group, a worldwide leader in innovative, ultra-high performance and high reliability memory, today introduced the Zee USB 2.0 flash drive, perfect for users seeking a simple and portable way to tote their multi-media files and documents. For the on-the-go student, gamer, or professional, the OCZ Zee is the ideal companion for a busy digital lifestyle at an affordable price point.

“Designed for the consumer on the go, the compact Zee is an economical USB drive that makes it easy to transfer images, multimedia and essential data between multiple computers,” commented Alex Mei, CMO of the OCZ Technology Group. “The Zee is designed to be affordable to the complete range of consumers, and is available in large capacities up to 16GB yet is both lightweight and compact so that it highly portable.”

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Sony Computer Entertainment Inc. (SCE) today unveiled the new PlayStation®3 (CECH-2000A) computer entertainment system, featuring an extremely streamlined form factor with a 120GB Hard Disk Drive (HDD). The new PlayStation®3 (PS3®) system will become available in stores from September 1, 2009, in North America, Europe/ PAL territories and Asian countries and regions at a very attractive recommended retail price (RRP) of US$299 and €299, respectively. The system will become available in Japan on September 3, 2009, at a RRP of 29,980 yen (including tax). With the introduction of the new PS3 system, SCE will also reduce the price of the current PS3 with 80GB HDD to a RRP of US$299 from August 18 and €299 from August 19. Also in North America, the price of PS3 with 160GB HDD will be reduced to a RRP of US$399 from August 18. By launching a vast library of exciting and attractive software titles for PS3 this holiday season and offering customers a line-up of hardware models and pricing to match their preference, SCE will build on the momentum and further accelerate the expansion of the PS3 platform.

The internal design architecture of the new PS3 system, from the main semiconductors and power supply unit to the cooling mechanism, has been completely redesigned, achieving a much slimmer and lighter body. Compared to the very first PS3 model with 60GB HDD, the internal volume as well as its thickness and weight are trimmed down to approximately two-thirds. Furthermore, power consumption is also cut to two-thirds, helping to reduce fan noise. While inheriting the sleek curved body design of the original model, the form factor of the new PS3 system features a new meticulous design with textured surface finish, giving an all new impression and a casual look. With the compact body and casual appearance, the newly introduced model will appeal to a wider audience who are looking to buy the best entertainment system for their home.

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