Today, LaCie introduced the most compact 2.5" hard drive on the market – LaCie Rikiki, in metal. Measuring just a mere 110cm, its sophisticated form factor holds up to 640GB of media that you won’t mind storing in a pocket or purse.

Encased in brushed, sturdy aluminum, the LaCie Rikiki, which means "tiny" in French, represents a resilient aesthetic that protects your media from everyday blunders and unwelcome fingerprints. Its lightweight design makes it a perfect companion for keeping your digital world close at hand.

"We are part of a generation that wants more from our electronics, but in the smallest form factor possible, and with a competitive price," said Anne-Sophie Marchand, Consumer Product Manager. "With the LaCie Rikiki, we have done just that by fitting high-performance and high-capacity in the palm of your hand, for under $100."

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Seagate Technology today announced the Momentus® Thin drive, the world's thinnest 2.5-inch hard disk drive for ultra-portable and entry-level laptops, high-end netbooks, backup devices and consumer electronics. At a wafer-thin 7mm in height – 25 percent slimmer than traditional 9.5mm 2.5-inch laptop hard drives – the Momentus Thin drive gives original equipment manufacturers (OEM) and system integrators significantly lower cost-per-gigabyte storage than solid state and 1.8-inch drives, enabling a new breed of entry-level thin laptops.

Of all netbook computers available today, 90 percent feature 9.5mm 2.5-inch laptop drives because solid state and 1.8-inch hard drives are largely cost-prohibitive for this market. The Momentus Thin drive provides the lowest-cost storage for netbooks and thin laptops, enabling computer makers to offer systems that reach a broader market.

"The Momentus® Thin drive promises to help computer makers differentiate on mobile-computing form factor and better compete in the fast-growing markets for thin laptop PCs and netbooks," said Dave Mosley, executive vice president of Sales, Marketing and Product Line Management at Seagate. "Seagate is committed to helping its OEM and system integrator partners meet market demand for thinner laptop PCs and plans to expand storage capabilities for thin laptops as demand for these slimmer models continues to grow."

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Toshiba Corporation today announced the launch of a 64 gigabyte (GB) embedded NAND flash memory module, the highest capacity yet achieved in the industry. The chip is the flagship device in a new line-up of six embedded NAND flash memory modules that offer full compliance with the latest e-MMC™ standard, and that are designed for application in a wide range of digital consumer products, including smartphones, mobile phones, netbooks and digital video cameras. Samples of the 64GB module are available from today, and mass production will start in the first quarter of 2010.

The new 64GB embedded device combines sixteen 32Gbit (equal to 4GB) NAND chips fabricated with Toshiba's cutting-edge 32nm process technology, and also integrates a dedicated controller. Toshiba is the first company to succeed in combining sixteen 32Gbit NAND chips, and applied advanced chip thinning and layering technologies to realize individual chips that are only 30 micrometers thick. Full compliance with the JEDEC/MMCA Version 4.4(V4.4) standard for embedded MultiMediaCards supports standard interfacing and simplified embedding in products, reducing development burdens on product manufacturers.

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Seagate today introduced the Seagate® Pulsar™ drive, the first product in its new enterprise solid state drive (SSD) family. Designed for enterprise blade and general server applications, the Pulsar drive uses single-level cell (SLC) technology, delivers up to 200GB capacity, and is built in a 2.5-inch small form factor with a SATA interface. The Pulsar drive leverages Seagate’s 30 years of leadership in meeting large enterprise customer needs in product development, qualification, and support.

“Seagate is optimistic about the enterprise SSD opportunity and views the product category as enabling expansion of the overall storage market for both SSDs and HDDs,” said Dave Mosley, Seagate executive vice president, Sales, Marketing, and Product Line Management. “Our strategy is to provide our customers with the exact storage device they need for any application, regardless of the component technology used. We are delivering on that strategy with the Pulsar™ drive, and you can expect additional products in the future from Seagate using a variety of solid state and rotating media components.”

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