A-DATA Technology today released a new 2.5” portable hard drive SH02. Stylishly crafted in 3-dimensional chic imprint patterns with special surface finishing, SH02 is an in-style digital accessory for the fashionistas.

“We search for any possibility of applying new technology and combine with the latest design elements and details to come up with innovative storage products that differentiate ours from other competitors,” said C.K. Hung, Vice President of A-DATA Technology Product Planning Group. “SH02 is a perfect example of combining new surface finishing technology with a designer look, creating a practical yet trendy portable HDD to the market.”

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Seagate today introduced the next evolution of the company’s award-winning FreeAgent® external hard drives—its new GoFlex™ storage solutions. This new family of external drives and accessories introduces a new level of flexibility to traditional USB 2.0 storage that will change the way people store, access, enjoy and share their digital content. The FreeAgent® GoFlex™ storage family includes easy, plug-and-play portable and desktop drives, with an array of interchangeable cables and desktop adapters that allow each drive to adapt to the interface or device being used. GoFlex hard disk drives are also specially designed to provide interoperability between operating systems in order to work with both Microsoft® Windows® and Mac® OS X computers.

“GoFlex™ interface cables are about providing the speed, performance and connectivity people need to support their interaction with their digital content. The explosive growth of video capture and multimedia collecting is expanding personal digital libraries to terabytes worth of content within the home,” said Dave Mosley, executive vice president, Sales, Marketing and Product Line Management at Seagate. “These trends are driving demand for high-capacity, high-performance storage. The GoFlex™ family of storage products meets this need by delivering simple, USB 2.0 storage and backup devices, with the flexibility to adapt as interface technology advances by using the various GoFlex™ cables and accessories to access content stored on the same drive.”

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OCZ Technology Group, a leading provider of high-performance solid-state drives (SSDs) and memory modules for computing devices and systems, announces the Enyo Portable SSD, utilizing the next generation USB 3.0 interface. The Enyo features all the performance and durability advantages of an internal SSD but delivers portability with an external storage solution for on-the-go users who need to share files between various PC systems.

"We are continually searching for new ways to make the benefits of solid state storage available to consumers, and our new Enyo SSD is designed to make those benefits portable," said Ryan Petersen, CEO of the OCZ Technology Group. "The Enyo is a sleek external SSD that makes use of the increasingly popular SuperSpeed USB 3.0 interface to make transferring anything from spreadsheets to high definition movies significantly faster than traditional media. Consumers never have to leave home without their valuable files again."

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Lexar Media today announced it has begun shipping the ultra-portable Lexar® Echo SE and Lexar Echo ZE flash-based drives to traditional and online retail channels. Netbook and notebook users can now automatically and conveniently back up files while on the go, using the plug-and-stay, low-profile ZE or the high-capacity, high-performance SE drive.

During the month of May 2010, the Echo SE and ZE drives will be available exclusively through online retailer Amazon.com in the U.S. The Echo line will also be available for purchase through brick-and-mortar outlets in select countries worldwide, including Staples in the United Kingdom, FNAC in France, Media Markt in Germany, and top consumer electronics stores in Italy.

“We’re pleased to offer the Echo SE and ZE backup products worldwide to help secure data that can be lost through a busy mobile lifestyle,” said Aaron Lee, senior product marketing manager, Lexar Media. “As consumers continue to embrace a work and life schedule that includes increased use of on-the-go tools like netbooks and notebooks, it is important to have a reliable, convenient backup solution in place to protect from data loss.”

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