Transcend is pleased to introduce the newest member of its JetFlash family - the JetFlash 530 retractable USB flash drive. With its bright white case, multiple color and capacity options, and a capless retractable design that protects the drive and its contents, the stylish yet tough JetFlash 530 is a durable and convenient tool for storing, transferring, and sharing multimedia and more.

Thanks to its use of ultrasonic welding technology, the sleek and stylish JetFlash 530 USB flash drive is also rugged enough to withstand a few bumps and falls. Created specifically for users with active lifestyles, the JetFlash 530 comes in five lively bright colors that match its adorable gloss-white case: orange, red, blue, green and purple. The drive also sports an LED indicator light that blinks during file transfer and features simple Plug and Play operation, allowing users to easily store and share their files. With its refined design and large storage capacity (up to 32GB), the JetFlash 530 is a USB flash drive that users will never get tired of using.

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Mushkin Enhanced announced today the release of a new solid state drive series, Callisto™. The Callisto Series further underlines Mushkin Enhanced's commitment to the exciting and burgeoning solid state drive segment.

"The Callisto SSDs continue Mushkin Enhanced's tradition of high-performance, high-reliability flash storage products and we're very pleased with the performance and responsiveness this product provides. We're confident the Callisto will not only meet the expectations of the market, but exceed them." – Brian Flood, Mushkin Enhanced director of product development. Boasting read speeds of up to 285MB/s and write speeds of up to an impressive 275MB/s, the Callisto series is equipped with the industry-acclaimed Sandforce SF-1200 controller. The Callisto Solid State Drive is available immediately online at the Mushkin Enhanced website as well as our other online partners, and is backed by a 3-year warranty and an industry-leading support staff.

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Other World Computing (OWC) announced today it has added four new 'prosumer' desktop/notebook user class Solid State Drives to its award-winning OWC Mercury Extreme Pro SSD™ line. Designed and made in the U.S. from imported parts, the new models offer the largest capacity of any current OWC SSD – up to 480GB.

The new OWC Mercury Extreme Pro SSD models are an ideal way for typical Mac or PC desktop and/or notebook computer users to dramatically increase the performance of their machine. In a side-by-side comparison test the OWC Mercury Extreme Pro SSD was able to boot the OS and load six apps in just over 30 seconds while the factory standard hard drive took nearly two minutes.

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Sony Electronics will be enhancing its lineup of Memory Stick PRO-HG Duo HX memory cards to increase transfer speeds. These new Memory Stick cards have a 30-megabytes-per-second transfer rate, making them Sony s fastest memory cards on the market. They are Sony s highest performance memory cards and are designed to support and enhance features of Sony hardware devices.

Consumers quickly will see the benefit of the high-speed HX series when using features like burst shooting for DSLR or shooting HD video, said Shane Higby, director of the consumer media business at Sony Electronics. It is the recommended media format for both professionals and enthusiasts, delivering high performance and a range of unique benefits . For example, using a 32GB capacity HX series Memory Stick an Alpha DSLR camera user can take approximately 260 images in one minute (JPEG mode/Large [14MB]), which is approximately 160 percent more images than PRO Duo Memory Stick . Likewise, a Handycam camcorder user can transfer approximately 175 minutes of HD video or a 30GB file (taken in 1920x1080 on HDRCX110) in 17 minutes, via the compatible high-speed adaptor, which is one-quarter of the time it takes to download from a 32GB PRO Duo Memory Stick. Results may vary depending on hardware and settings.

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