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Western Digital Introduces My Book Studio LX External Hard Drive

wd my book studio lx.jpg Western Digital today introduced its new high performance My Book® Studio™ LX external hard drive, which offers a high-speed FireWire 800 interface and features a sleek new, cool-to-the-touch aluminum case that complements any iMac®, G5 or MacBook Pro®. The award-winning, book-like design, with its customizable, always-on digital e-label, allows creative professionals to easily archive and find photos and videos from different projects and time periods, even when the drives are unplugged.

Key features include a FireWire 800 interface to give users the speed they need for demanding tasks like photo and video editing and graphic design, as well as a customizable e-label that enables users to easily personalize their media collection and identify critical information about the drive, such as the contents and remaining capacity, without having to boot up their computer and plug in the drive. The My Book Studio LX drives also support USB 2.0, so users have maximum flexibility in allocating their FireWire and USB ports or plugging the drive into a variety of computers.

My Book Studio LX drives offer automatic, continuous backup through WD SmartWare software and also sync seamlessly with Apple Time Machine software, so consumers can choose the backup method that suits their needs. And the 256-bit hardware-based encryption, typically only found on much more expensive drive systems, provides a high level of data security along with password protection that acts as a virtual padlock to keep users' data safe. Available now at select retailers and the WD online store (shopwd.com), the new My Book Studio LX drives are formatted for Mac® and come in capacities of 1 TB and 2 TB.

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Lite-On Announces iHBS212 12x Blu-ray Disc Writer

Lite-On, a global leader of optical storage solutions, proudly announces its 12X Blu-ray Disc (BD) writer: iHBS212. Lite-On recognizes the increasing consumer demand for higher Blu-ray writing speed and large volume data storage on Blu-ray Discs. The iHBS212 does just that: it offers the fastest Blu-ray writing speeds currently available in the market.

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This BD writer is capable of recording and playing back today’s most popular media formats including Blu-ray, DVD, and CD. Besides writing BD-R Single Layer discs at 12X, the iHBS212 writes Double Layer BD-R media at 8X, and reads BD-ROM discs at 8X as well. Single Layer DVD±R discs can be written at 16X, Double Layer DVD±R at 8X and rewritable discs at 8X (+RW) and 6X (-RW) respectively. The drive reads and writes CD-R at 48X and rewrites CD-RW at 24X.

“With the iHBS212 Lite-On strengthens its position as a leading Optical Disc Drive manufacturer”, says marketing manager. Jelmer Veldman. “Now that the marketing adoption of the Blu-ray format is increasing ever more, we are happy to offer our consumers this up-to-day Blu-ray writer, next to our BD-COMBO and BD-ROM drives”, Veldman adds.

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Mach Xtreme Technology Launches Affordable MX-STARTER Series SSDs

Mach Xtreme Technology Inc., a worldwide leader in top performance, high reliability and user-friendly designed PC components, today launched MX-STARTER Series 2.5” SSD for mainstream users demanding the latest technology at an affordable price point.

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The new MX-STARTER Series of SSDs is the latest addition to the Mach Xtreme lineup of solid state drives. The MX-STARTER Series of 2.5” SATAII SSDs are ideal for upgrading desktop for all those who are on a budget. Mach Xtreme recommends adding an SSD option to current desktop PC in a dual-drive or "boot drive" set up. In a dual-drive configuration, the MX-STARTER solid state drive is added to a desktop with an existing hard disk drive. Replacing your hard disk drive with MX-STARTER will revolutionize your computing experience. Games load quicker, your computer starts faster, and multiple applications run smoother, all while running cool and silent. MX-STARTER is provided at an incredible value, so the upgrade won’t ruin your budget as well.

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Iomega Announces Availability Of New eGo Portable And Desktop Hard Drives

iomega ego desktop new.jpg Iomega today announced the immediate worldwide availability of a new generation of exciting single-drive Iomega® eGo™ portable and desktop hard drives, including a new smaller Compact model with up to 1TB in capacity, new SuperSpeed USB 3.0 portable and desktop models, and new high capacity FireWire® 800 Mac® edition portable and desktop HDDs with up to 2TB of capacity. Bundled free of charge with all of Iomega's new eGo drives is the Iomega Protection Suite, one of the broadest collections of data protection software in the industry.

"The new Iomega eGo desktop and portable hard drives are the embodiment of style and function as well as perfect companions for home users and professionals who demand fast, dependable storage in a classy desktop HDD or a superior rugged portable drive that has style to spare and the best drop spec in the industry," said Jonathan Huberman, president of Iomega Corporation and the Consumer and Small Business Products Division of EMC. "At Iomega, we believe in total solutions, which is why all of our new eGo models come complete out of the box with arguably the best suite of backup and anti-virus software to protect your data and your laptop, netbook or personal computer. Put it all together and Iomega takes direct-attached storage to another level of flair and functionality."

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Kingston Ships 64GB SDXC UHS-1 Class 10 Memory Card

Kingston Digital today announced it is shipping a 64GB SDXC UHS-1 Class 10 memory card. SDXC (Secure Digital eXtended Capacity) is the next standard from the Secure Digital Association (SDA) for SD cards with storage ranging from more than 32GB up to 2TB.

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SDXC cards, in addition to larger capacities allow for exponentially faster data transfer rates while maintaining the popular SD form factor. The Kingston SDXC card is compliant with the SDA Memory Card Standard Version 3.01, UHS-1. UHS-1 stands for Ultra-High Speed Bus 1 which is the new architecture of SDXC cards designed to reach speeds up to a maximum transfer rate of 104MB/sec., and 300MB/sec. in the future. SDXC cards utilize the exFAT file system and are not backwards compatible with SDHC or SD cards. Kingston's offering has read speeds up to 60MB/sec. and write speeds of up to 35MB/sec., placing it among the fastest available on the market today.

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