Roku Breaks The Smart TV Mold With Streaming Stick
Building on the success of the award-winning Roku streaming players, Roku today unveiled a new solution to make a better Smart TV. The new Roku Streaming Stick is a wireless device about the size of a standard USB flash drive that will plug into a TV to instantly transform it into a Smart TV. The Roku Streaming Stick will feature built-in WiFi, processor, memory and software to deliver Roku’s growing collection of streaming entertainment. With these new Smart TVs, consumers will enjoy a fully integrated high-definition streaming experience.
“Insignia is proud to be among the first manufacturers to pair the Roku Streaming Stick with a TV,” said Scott Jacobi, director of Exclusive Brands at Best Buy. “The Roku Streaming Stick provides an elegant and easy over-the-top streaming solution for customers who want the full experience of a Smart TV without adding an external set box, HDMI cable and power adapter to their TV. Insignia looks forward to rolling out our first MHL-enabled TVs compatible with the Roku Streaming Stick in 2012 at Best Buy.”