Samsung Electronics Co., Ltd., a worldwide leader in digital consumer electronics and information technology, announced today its new slim external DVD writer, the SE-218BB optical disc drive (ODD) that sets the industry standard for ultra portable drives.

Built to accompany a new generation of ultrabook and slim laptop designs, the SE-218BB features a compact size that is 18% thinner than conventional DVD writers and is the world’s thinnest external optical disc drive with a 14mm height. The drive is 8% lighter than Samsung’s conventional DVD writer and built to accommodate today’s mobile lifestyle.

“With its ultra small footprint, consumers will appreciate the SE-218BB sleek drive as an ideal companion for ultrabook users that quickly connects and is USB powered to access content wherever they are,” said Maverick Choi, ODD senior manager, Samsung Semiconductor, Inc. “Through its AV connectivity mode, the drive is also ideal for Tablet PC users that want to view or hear content from a disc.”

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Silicon Power, the world’s leading provider of memory storage solutions today unveiled Velox V60, a 2.5” consumer solid state disk that combines aesthetic and performance. V60 features a sleek metal body with SATA III interface delivering personal style, speed and quality, taking computing experience to a new level.

Unlike a traditional SSD that is rigid and bulky, SP V60 offers a stylish brushed aluminum enclosure in metallic gray. It features a hairline finished cover with a silver embossed diamond cut logo and a body with curved edges. Its minimalist design speaks quality and character; adding style to functionality so consumers will never need to compromise aesthetic for performance.

Featuring the latest SandForce controller, SP V60 unleashes the potential of SATA III 6Gbps interface to deliver up to 550MB/s reads; 500MB/s write transfer rate. The V60 can significantly improve performance over hard drive; it can boot a computer in seconds and quickly launch applications.

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Freecom, part of the Mitsubishi Chemical Holdings Group and award-winning manufacturer of external hard drives and portable storage devices, today unveiled the Hard Drive Sq, a 3.5” external hard drive with an innovative square form factor. With its unique appearance and state-of-the-art technology, the Hard Drive Sq strikes a perfect balance between elegant design and practicality.   In addition to being able to back up and store files on a computer, the drive connects directly to a TV set for USB recording and playback, enabling users to store and watch their favourite shows quickly and easily.  

“With the Hard Drive Sq, you can really put the information you need at your fingertips – whether it is on your PC, laptop of even a TV screen,” said Cas de Heus, marketing and communications manager EUMEA at Freecom. “From a practical point of view, the Hard Drive Sq is everything you would expect from a high-quality external hard drive in that it is fast, easy to use and visually stunning – but the ability to plug it into a TV set gives it an additional edge. People are changing the way that they watch television and with so much great content to choose from, many are opting to record and playback the programmes that they would most like to watch. The Hard Drive Sq enables users to make the most of this by reliably expanding their TV’s storage capacity.”

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ADATA Technology announces that the DashDrive Durable HD710 portable hard drive with an USB 3.0 interface is available in the US and Canada. The DashDrive family adds military-grade waterproof and shockproof (IPX7) protection to the company’s impressive lineup of external storage device.

With the HD710 you no longer have to worry about accidental spills or drops destroying all your precious data. The housing of the HD710 is comprised of a unique silicone material making this external hard drive tough enough to handle life's daily abuses.

The HD710 is capable of handling the toughest conditions while still delivering the blazing fast USB 3.0 transmission speeds consumers have come to expect. The USB cable tucks into a wraparound exterior slot in the drive casing so you don't have to fret about the cable hanging loose.

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