Freecom, part of the Mitsubishi Chemical Holdings Group and award-winning manufacturer of external hard drives and portable storage devices, today unveiled the Hard Drive Sq, a 3.5” external hard drive with an innovative square form factor. With its unique appearance and state-of-the-art technology, the Hard Drive Sq strikes a perfect balance between elegant design and practicality.   In addition to being able to back up and store files on a computer, the drive connects directly to a TV set for USB recording and playback, enabling users to store and watch their favourite shows quickly and easily.  

“With the Hard Drive Sq, you can really put the information you need at your fingertips – whether it is on your PC, laptop of even a TV screen,” said Cas de Heus, marketing and communications manager EUMEA at Freecom. “From a practical point of view, the Hard Drive Sq is everything you would expect from a high-quality external hard drive in that it is fast, easy to use and visually stunning – but the ability to plug it into a TV set gives it an additional edge. People are changing the way that they watch television and with so much great content to choose from, many are opting to record and playback the programmes that they would most like to watch. The Hard Drive Sq enables users to make the most of this by reliably expanding their TV’s storage capacity.”

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ADATA Technology announces that the DashDrive Durable HD710 portable hard drive with an USB 3.0 interface is available in the US and Canada. The DashDrive family adds military-grade waterproof and shockproof (IPX7) protection to the company’s impressive lineup of external storage device.

With the HD710 you no longer have to worry about accidental spills or drops destroying all your precious data. The housing of the HD710 is comprised of a unique silicone material making this external hard drive tough enough to handle life's daily abuses.

The HD710 is capable of handling the toughest conditions while still delivering the blazing fast USB 3.0 transmission speeds consumers have come to expect. The USB cable tucks into a wraparound exterior slot in the drive casing so you don't have to fret about the cable hanging loose.

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Silicon Power, the world’s leading provider of memory storage solutions today unveiled Velox V60, a 2.5” consumer solid state disk that combines aesthetic and performance. V60 features a sleek metal body with SATA III interface delivering personal style, speed and quality, taking computing experience to a new level.

Unlike a traditional SSD that is rigid and bulky, SP V60 offers a stylish brushed aluminum enclosure in metallic gray. It features a hairline finished cover with a silver embossed diamond cut logo and a body with curved edges. Its minimalist design speaks quality and character; adding style to functionality so consumers will never need to compromise aesthetic for performance.

Featuring the latest SandForce controller, SP V60 unleashes the potential of SATA III 6Gbps interface to deliver up to 550MB/s reads; 500MB/s write transfer rate. The V60 can significantly improve performance over hard drive; it can boot a computer in seconds and quickly launch applications.

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Dane-Elec, a global leader in consumer electronics, today announced Marvel's The Avengers USB drive product line with Marvel Entertainment, LLC. The four Avengers characters featured in Marvel's The Avengers movie premiering this May -- Captain America, The Hulk, Thor and Iron Man -- will be brought to life in the form of 8 gigabyte (GB) flash drives. Users can collect them all with Marvel's The Avengers 4-Port USB Hub and let the Super Heroes transport and protect their data for years to come.

"We are thrilled to offer Marvel fans our second line of USB drives, which is based on the characters in the upcoming Marvel's The Avengers movie," said Sherry Chapman, director of marketing for Dane-Elec. "The Marvel Classics line is extremely popular and we are excited to give movie fans the Marvel's The Avengers drives. Both adults and children can now store and transport data on these replica character statuettes that have a sleek sliding USB drive embedded in the base. Marvel's The Avengers Super Heroes collection is both unique and practical for all ages."

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