ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the HD720 ruggedized USB 3.0 external hard drive. Featuring a sporty design, the HD720 has been crafted for travelers and users that demand the most durable portable storage. Highly robust, it meets strict dust, water, and shock resistance requirements and ships in several capacities up to 2TB. Whether on an adventurous personal journey or on tough duty assignment, users gain access to durable and easy to use storage with the HD720.

The HD720 complies with strict IEC/EN 60529 IP68 specifications and requirements. This means the unit offers complete dust tight protection for stable and long-lasting operation in particulate-infused environments. Unlike standard external drives, the HD720 does not require special care in terms of dust-proofing, so both travelers and professionals can use it worry-free. Certification also means the HD720 is rated for up to 120 minutes of submersion in water at a depth of up to 2m. Hence even a drop into a body of water will not disrupt a cherished trip or a vital work task. ADATA has also designed the HD720 to surpass the already-tough MIL-STD-810G 516.6 drop test: the drive can easily survive sudden and violent crashes and drops from as high as 1.8m, whereas the standard sets a 1.2m drop height.

Mushkin Enhanced MFG, an industry-leading designer and manufacturer of high-performance and cost-effective solid state storage products, today announced its latest addition to the ATLAS family of products - the new ATLAS VITAL M.2 2280 Series for Ultrabooks, notebooks, and small form-factor PCs. Atlas Vital is suitable for mobile gamers, professionals, or general end-users looking to take their computing experience to the next level with solid state storage.

Leveraging Seagate’s SandForce SF-2000 series SSD processor with a SATA 3.0 interface, the ATLAS VITAL provides stable performance with sequential read and write speeds up to 550 and 535MB/s respectively and 4KB random transactional performance of up to 86,000 IOPS for low-latency computing and high throughput. With these features, the ATLAS VITAL is an ideal solution for value-minded users looking to improve their systems’ response time and greatly reduce their operating system boot and application load times compared to a traditional hard drive.

Intel Corporation and Micron Technology, Inc. today unveiled 3D XPoint technology, a non-volatile memory that has the potential to revolutionize any device, application or service that benefits from fast access to large sets of data. Now in production, 3D XPoint technology is a major breakthrough in memory process technology and the first new memory category since the introduction of NAND flash in 1989.

The explosion of connected devices and digital services is generating massive amounts of new data. To make this data useful, it must be stored and analyzed very quickly, creating challenges for service providers and system builders who must balance cost, power and performance trade-offs when they design memory and storage solutions. 3D XPoint technology combines the performance, density, power, non-volatility and cost advantages of all available memory technologies on the market today. The technology is up to 1,000 times faster and has up to 1,000 times greater endurance than NAND, and is 10 times denser than conventional memory.

The world’s leading memory brand, Team Group Inc. today launched the Team MiDRIVE, an all new storage expansion solution for Apple MacBook. For MiDRIVE’s compact plug in design and with the use of Team UHS-1 high speed memory card, it is specifically customized for MacBook series to meet the needs of many Mac users.

With the expandable design and through the help of the high speed memory card, MiDRIVE is able to take a step further to improve the storage capacity and the file management efficiency. Continuing Mac’s exquisite minimalist design and also satisfying users’ needs for both practical and personal style, the exterior features an ultra slim and short design with classic black and white pattern.