ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND flash products, today launched the Premier SP550 SSD, which uses triple-level cell (TLC) architecture to offer an affordable SSD without compromising performance. The Premier SP550 is the first ADATA drive to include the Silicon Motion (SMI) SM2256 controller, which uses NANDXtend technology to help ADATA implement SSD technologies such as data shaping, LDPC ECC, and a RAID engine for enhanced data protection, stability, and reliability. SLC caching technology has been implemented to boost performance.

“The launch of ADATA’s Premier SP550 SSD with our SM2256 client controller represents a milestone in SSD adoption,” said Nelson Duann, Silicon Motion’s Vice President of Product Marketing. “TLC-based SSDs significantly improve the affordability of high performance, low power SSDs.”

“Our Premier SP550 SSD integrates superior TLC NAND carefully selected and refined with ADATA quality assurance to deliver leading performance, data reliability, and endurance. It provides customers a clear choice for the best storage experience”, said Kevin Chen, Vice President of ADATA.

WD, a Western Digital company, and world leader in storage solutions, today announced the new My Passport Cinema 4K Ultra HD (UHD) movie storage device, an easier and faster way to organize, store and enjoy high-definition digital movies and TV shows - including new releases in up to full 4K UHD resolution with high dynamic range (HDR) - on Samsung SUHD TVs and other VIDITY-enabled devices.

The new My Passport Cinema drive utilizes VIDITY technology to allow users to experience movies in crystal-clear, true 4K UHD picture and immersive audio. Users are able to enjoy 8.3 million pixels of stunning entertainment in minutes by simply plugging in the My Passport Cinema drive into a VIDITY-compatible UHD TV or device and purchasing preloaded movies from Twentieth Century Fox Home Entertainment. Once purchased on the My Passport Cinema drive, the movie can be accessed immediately online or offline on any VIDITY-enabled device such as Samsung's 2014 HU series 4K UHD TVs and 2015 JU and JS series 4K UHD and SUHD TVs. Users also can download additional titles via M-GO or other VIDITY retailers.

Seagate Technology plc, a world leader in storage solutions, today announced at Gamescom the new 2TB Game Drive for Xbox, the result of a strategic marketing relationship with Microsoft. This new external drive is designed to complement the Xbox color scheme and is set up for an easy plug-and-play connection with an Xbox One or Xbox 360 gaming console.

“With all of the new and amazing titles expected for this holiday season and a ton more games coming in the future, Xbox gamers will need even more storage and portability,” said Matt Kesselring, business development manager for Microsoft’s designed for Xbox partner program. “Microsoft is privileged to be working with Seagate as our trusted partner for this important designed for Xbox peripheral.”

Seagate Technology plc, a world leader in storage solutions, today announced the availability of the 1200.2 Serial Attached SCSI (SAS) Solid State Drive (SSD). The Seagate 1200.2 SAS SSD is the first product to result from a strategic alliance between Seagate and Micron Technology, Inc., announced in February 2015.

“Enterprise and cloud users face record growing storage demands challenging the performance of their IT systems to churn through mass amounts of data, while being restricted by opex/capex expenditure limits,” said Brett Pemble, vice president of flash products, Seagate cloud systems and electronics solutions. “As our partners and customers depend on Seagate flash technologies to meet these challenges, we are leveraging our collaboration and innovation with Micron to exceed their expectations.”