Seagate Technology plc, a world leader in storage solutions, today announced at Gamescom the new 2TB Game Drive for Xbox, the result of a strategic marketing relationship with Microsoft. This new external drive is designed to complement the Xbox color scheme and is set up for an easy plug-and-play connection with an Xbox One or Xbox 360 gaming console.

“With all of the new and amazing titles expected for this holiday season and a ton more games coming in the future, Xbox gamers will need even more storage and portability,” said Matt Kesselring, business development manager for Microsoft’s designed for Xbox partner program. “Microsoft is privileged to be working with Seagate as our trusted partner for this important designed for Xbox peripheral.”

Seagate Technology plc, a world leader in storage solutions, today announced the availability of the 1200.2 Serial Attached SCSI (SAS) Solid State Drive (SSD). The Seagate 1200.2 SAS SSD is the first product to result from a strategic alliance between Seagate and Micron Technology, Inc., announced in February 2015.

“Enterprise and cloud users face record growing storage demands challenging the performance of their IT systems to churn through mass amounts of data, while being restricted by opex/capex expenditure limits,” said Brett Pemble, vice president of flash products, Seagate cloud systems and electronics solutions. “As our partners and customers depend on Seagate flash technologies to meet these challenges, we are leveraging our collaboration and innovation with Micron to exceed their expectations.”

WD, a Western Digital company, and world leader in storage solutions, today announced the new My Passport Cinema 4K Ultra HD (UHD) movie storage device, an easier and faster way to organize, store and enjoy high-definition digital movies and TV shows - including new releases in up to full 4K UHD resolution with high dynamic range (HDR) - on Samsung SUHD TVs and other VIDITY-enabled devices.

The new My Passport Cinema drive utilizes VIDITY technology to allow users to experience movies in crystal-clear, true 4K UHD picture and immersive audio. Users are able to enjoy 8.3 million pixels of stunning entertainment in minutes by simply plugging in the My Passport Cinema drive into a VIDITY-compatible UHD TV or device and purchasing preloaded movies from Twentieth Century Fox Home Entertainment. Once purchased on the My Passport Cinema drive, the movie can be accessed immediately online or offline on any VIDITY-enabled device such as Samsung's 2014 HU series 4K UHD TVs and 2015 JU and JS series 4K UHD and SUHD TVs. Users also can download additional titles via M-GO or other VIDITY retailers.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the HD720 ruggedized USB 3.0 external hard drive. Featuring a sporty design, the HD720 has been crafted for travelers and users that demand the most durable portable storage. Highly robust, it meets strict dust, water, and shock resistance requirements and ships in several capacities up to 2TB. Whether on an adventurous personal journey or on tough duty assignment, users gain access to durable and easy to use storage with the HD720.

The HD720 complies with strict IEC/EN 60529 IP68 specifications and requirements. This means the unit offers complete dust tight protection for stable and long-lasting operation in particulate-infused environments. Unlike standard external drives, the HD720 does not require special care in terms of dust-proofing, so both travelers and professionals can use it worry-free. Certification also means the HD720 is rated for up to 120 minutes of submersion in water at a depth of up to 2m. Hence even a drop into a body of water will not disrupt a cherished trip or a vital work task. ADATA has also designed the HD720 to surpass the already-tough MIL-STD-810G 516.6 drop test: the drive can easily survive sudden and violent crashes and drops from as high as 1.8m, whereas the standard sets a 1.2m drop height.