Microsoft has announced that logos promoting their HDi technology will soon appear on allToshiba HD DVD players. Universal and Paramount will also include the HDi logo on the packaging of HD DVD movie titles beginning in the fourth quarter of this year.

Microsoft Corp.today announced that its trademarked HDi(TM) logo will soon appear on allToshiba HD DVD players. In addition, Universal Studios Home Entertainmentand Paramount Home Entertainment will include the HDi logo on packaging forHD DVD movie titles beginning in the fourth quarter of this year. HDitechnology is Microsoft's high-performance implementation of theinteractivity layer for the HD DVD format, which has taken themovie-viewing experience to an entirely new level with such advancedfeatures as network connectivity and community scenarios. HDi is also atrademark of Microsoft, as recognized by the United States Patent andTrademark Office in its July 2007 notice of allowance for trademark.
If you'd like to read more, Microsoft's entire press release can be found here. Add a comment
The NPD group has issued another report, examinging consumers' awareness of high-def players and content. According to the report, only 52% of the people surveyed were aware that high-def players were available and out of these, only 11% intended to buy one in the next six months. The report also points out that while 29% of the respondents were aware of HD DVD, just 20% had heard of Blu-ray.
Among those who currently own HDTVs, half (52 percent) are familiar with the availability of high-definition DVD players, but only 11 percent expressed strong intentions to buy one in the next six months. Seventy-three percent of HDTV owners reported that their current traditional-format DVD player still works well for them, so they do not need to replace it; while 62 percent said they are waiting for the prices of high-definition players to fall.

According to NPD, consumers' knowledge of the HD DVD format is more prevalent than for the Blu-ray Disc format. While 29 percent of respondents were aware of HD DVD, just 20 percent had heard of Blu-ray Disc. Consumers who purchased a Blu-ray Disc player reported that they did so because they believed it was superior to HD DVD; while those who purchased an HD DVD player did so because the price was lower than a Blu-ray Disc player.
One important point to take from this survey is that most consumers are happy with standard DVD's and aren't ready to buy a high-def player yet. As NPD points out, manufacturers and studios need to do a better job explaining the benefits of these formats, if they want consumers to go high-def. If you'd like to read more, NPD's entire press release can be found here. Add a comment
CyberLink sent out a press release this morning, announcing that Intel used CyberLink PowerDVD Ultra to demonstrate HD DVD and Blu-ray playback on their latest motherboard chipsets. By optimizing CyberLink PowerDVD Ultra for Intel's chipsets and Core 2 Quad processors, CyberLink has been able to improve frame-rate performance by 66%.
CyberLink Corp. (5203.TW), a world leader in digital home solutions, announced today that Intel has demonstrated smooth, high quality video playback of HD DVD and Blu-ray with CyberLink PowerDVD Ultra and the latest Intel G33, G35, GM965, and G965 Express Chipsets. The demonstration was held at the Intel Developer Forum (IDF) in San Francisco.

CyberLink PowerDVD Ultra is optimized with for the Intel G33, G35, GM965, and G965 Express Chipsets and takes full advantage of Intel’s Clear Video Technology to deliver smooth high definition video playback. In addition, PowerDVD Ultra is also optimized for Intel Core 2 Quad processors. The optimization delivers a performance gain of 66% for PowerDVD Ultra’s frame-rate, which reduces heavy CPU load for playing back Blu-ray and HD DVD movie titles.
If you'd like to read more, CyberLink's entire press release can be found here. Add a comment
Sony announced today that they have developed "Postscribed ID for DVD." With this new technology, companies will be able to embed ID data, like serial numbers, into DVD's during the manufacturing process.
"Postscribed ID for DVD" makes read-out of individual IDs embedded in DVD discs possible using standard DVD-ROM drives, without the need for firmware updates or any other software installation. Furthermore, the newly developed technology does not infringe the powerful error correction features present in the DVD format. This allows the same CD-ROM-based serialization services to now be offered on DVD-ROM media.
By using a high-power laser diode, new reflective layer material, and extremely accurate location control technology, the area between pits on the disc surface is modified to embed the ID data. This in turn allows for compliance with the powerful error correction technology built-in to DVDs and adheres to the DVD Format (DVD Specification for Read Only Disc). The EFM signal used for direct recording of serialized ID data is based on advanced technology for preventing any impact on pre-recorded data when recording the ID onto the disc, effective write-strategy and a special reflective layer.
If you'd like to read more about "Postscribed ID for DVD", Sony's entire press release can be found here. Add a comment

Acousti Products AcoustiCase 340 Quiet Computer Case @Bigbruin.com
Aeneon Xtune PC2-8500 CL5 1066MHz DDR2 RAM Kit @Benchmark Reviews
Ai Technology Cool Silver Thermal Grease @Tweaknews.net
ASUS Blitz Formula Special Edition Motherboard @Hardware Zone
GMC R-2 Toast PC Case @ThinkComputers.org
Intel QX6850 Quad Core Extreme Processor @HardwareLogic
Matrox DualHead2Go Digital Edition @OCModShop
Mvix Wireless Hi-Definition Media Player @TweakTown
Samsung LN-T4061F 40" LCD HDTV @BCCHardware
Add a comment
LaCie recently announced that they've started to ship their new Portable DVD±RW Drive with LightScribe. Designed exclusively for LaCie by Sam Hecht, this new drive sports 8x DVD±R, 4x DVD±R DL and 5x DVD-RAM writing speeds and is available with either a USB 2.0 or FireWire interface.

LaCie announced today the shipping of its new Portable DVD±RW Drive with LightScribe. The stylish, slim drive was designed exclusively for LaCie by award-winning designer, Sam Hecht, and was created with a focus on pure design. With no feet, switches, or breaks in its clean simple shell, the design-inspired drive is as powerful as anything you would find in today’s marketplace. Measuring in at less than one inch tall, and one pound in weight the FireWire or USB 2.0 bus-powered LaCie Portable DVD±RW Drive offers true mobility for Mac, Windows or Linux operating systems.
The LaCie Portable DVD±RW Drive with LightScribe is available now at the suggested retail price of $99.99 for USB 2.0 and $149.99 for FireWire. If you'd like to read more, LaCie's entire press release can be found here. Add a comment
At the Intel Developer Forum, Intel announced that they and other companies are working on the USB 3.0 specification. This new technology will offer speeds 10x that of USB 2.0 as well as lower power consumption and improved protocol efficiency.
Intel Corporation and other industry leaders have formed the USB 3.0 Promoter Group to create a superspeed personal USB interconnect that can deliver over 10 times the speed of today's connection. The technology, also developed by HP, Microsoft Corporation, NEC Corporation, NXP Semiconductors and Texas Instruments Incorporated, will target fast sync-and-go transfer applications in the PC, consumer and mobile segments that are necessary as digital media become ubiquitous and file sizes increase up to and beyond 25 Gigabytes.

USB (Universal Serial Bus) 3.0 will create a backward-compatible standard with the same ease-of-use and plug and play capabilities of previous USB technologies. Targeting over 10x performance increase, the technology will draw from the same architecture of wired USB. In addition, the USB 3.0 specification will be optimized for low power and improved protocol efficiency. USB 3.0 ports and cabling will be designed to enable backward compatibility as well as future-proofing for optical capabilities.
A completed USB 3.0 specification is expected by the first half of 2008. If you'd like to read more, Intel's entire press release can be found here. Add a comment

Corsair Flash Padlock 2GB USB Drive @OCModShop
GIGABYTE X38-DQ6 Motherboard @TweakTown
Kingwin 600W Mach 1 PSU @PC Apex
LapWorks Futura Laptop Stand @The TechZone
Logitech Cordless Desktop S 530 Laser For Mac @I4U
MSI RX2600XT Diamond (Radeon HD 2600 XT 256MB GDDR4) @Hardware Zone
OCZ 2x1GB PC3-12800 1600MHz Memory Kit @Virtual-Hideout
SteelSeries SteelPad S&S @PC Apex
Add a comment
Aleratec has announced that they've started shipping the 1:4 DVD/CD Tower Publisher HLS with faster drives and a new version of their Disc Publishing Software Suite. With these upgrades, Aleratec's new Publishing Tower can duplicate discs in even less time than its predecessor.

Aleratec, Inc., leading developer and manufacturer of Aleratec Award Winning "Prosumers' Choice" solutions for the Blu-ray, DVD/CD, USB duplicating, and DVD/CD publishing markets announced today it is shipping the 1:4 DVD/CD Tower Publisher HLS with a more powerful Aleratec Disc Publishing Software Suite and the industry's fastest DVDRW LightScribe recorders. The Publishing Tower supports up to four simultaneous DVD/CD copies, recordings, or produces up to four Silk Screen Quality LightScribe labeled discs. The 1:4 DVD/CD Tower Publisher HLS is a DVD/CD duplicator with LightScribe technology that simultaneously laser burns custom labels directly on DVD/CD discs like its predecessor, except it can duplicate discs even faster. Customers can create their own custom labels, with text and graphics, using the unique Aleratec Disc Publishing Software Suite, included free with purchase.
The 1:4 DVD/CD Tower Publisher HLS is available now for an estimated retail price of $739. More information can be found on Aleratec's website. Add a comment
Pioneer and Mitsubishi Chemical announced today that they have developed a new type of BD-R disc that uses organic dye in the recording layer. This new media corresponds to the "Low to High" (LTH) recording system which is included in the Blu-ray Disc Recordable Format Ver 1.2 specifications. Here's part of Pioneer's press release, translated from Japanese:

Both corporations advanced the cooperation development of the pigment type blue ray postscript type disk from 2004. This time, the Mitsubishi chemical media took charge as for the pioneer of the appraisal of the trial manufacture disk and the verification from viewpoint of compatibility of drive and of the further improvement and disk trial manufacture of the organic pigment record material, the design of the disk structure with simulation took charge. It succeeded in the development of 2x fast record organic pigment system BD-R by fusing the technology these both.

In addition both corporations, ever since the announcement of cooperation development 2005, advanced the standardization propulsion activity of the organic pigment type record media, but this spring, the recording type which corresponds to organic pigment system BD-R (Low to High system) was adopted for Blu-ray Disc Recordable Format Ver.1.2.
Pioneer and Mitsubishi Chemical claim that this dye will lower production costs as companies using it will be able to produce discs using modified CD-R and DVD-R manufacturing equipment. The big catch here is that discs using the LTH system will not be compatible with existing Blu-ray writers. While Pioneer is working on a new drive that can write to these discs, it is unknown whether support can be added to older drives via a firmware update. If you'd like to read more, Pioneer's entire press release can be found here. Add a comment