Recognizing the growing popularity of netbook and notebook products, Pioneer Electronics (USA) Inc. today announces a new slim portable DVD/CD writer, the DVR-XD09, that features the industry’s most compact design to date. The new DVR-XD09 weighs approximately eight ounces and has an overall size that is slightly larger than a music CD case. Simply connecting the DVR-XD09 to a PC through the USB 2.0 port allows users to easily transport, connect and back up valuable data files in virtually any location setting as well as across multiple computers.

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“With more than three decades of optical disc advancements, we are excited to once again modernize the DVD/CD computer writer category with our new drive that combines high capacity, high quality performance in one of the world’s most slender form factors,” said Steve Cohn, director of optical sales for Pioneer Electronics (USA) Inc.

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Lite-On (www.liteonit.com), a global leader of optical storage solutions, announces the availability of the iHES208 8X internal Blu-ray disc combo at more than 2,000 Walmart stores across the country.  Walmart is a leading destination for Blu-ray technology and this cost-effective solution is a perfect upgrade for the computer market. 

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The iHES208 model has the ability to playback Blu-ray movies and content, and is also a standard DVD and CD writer/reader. This combination of functions creates an affordable yet innovative way to address the majority of the market demand for playback of high-definition content, while maintaining the capability of archiving personal data files onto CD or DVD. 

The drive reads Blu-ray discs at up to 8X and supports the following writing speeds: DVD±R at 16X, DVD±R DL and DVD+RW at 8X, DVD-RW at 6X and DVD-RAM at 12X.

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Active Media Products (AMP), manufacturer of SSDs and WWF series USB drives, today announced immediate availability of a bootable Linux USB (BLU) drive that is compatible with Windows® 7 and benefits WWF. These new penguin BLU drives are preloaded with the full installation of Ubuntu Linux 9.0.4.

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BLU drives allow booting into Ubuntu Linux from the USB drive regardless of what operating system is installed on the hard drive. Because the hard drive will still be fully accessible when booting from the BLU drive, it's an excellent disaster recovery solution in the event of problems with the operating system on the primary hard drive, because important data files on the hard drive can be backed up onto the BLU drive or another USB storage device.

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WD®, the world's leader in external storage solutions, today introduced its new one terabyte (TB) and 750 gigabyte (GB) capacity My Passport™ Essential™ SE Portable USB Drives. Available now at WD's online store, the new drives feature a titanium silver finish and put massive storage capacity in the palm of your hand.

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Perfect for saving, storing and backing up all of the digital memories captured this summer, the new 1 TB and 750 GB capacity My Passport Essential SE drives are light and compact to carry and, because they are USB-powered, they do not need an external power adapter. Equipped with sync and encryption software (Windows®-compatible only), this small drive, with mega-capacity, makes it easy to securely carry thousands of songs or videos or photos.

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WD today announced two new mobile hard drives that reach new capacity extremes. The highlight is a one terabyte model -- the industry's highest-capacity 2.5-inch drive available. Industry-leading 333 GB-per-platter technology enables the new WD Scorpio® Blue(TM) SATA 2.5-inch hard drives to offer mobile storage device and notebook users an enormous 1 TB capacity. A 750 GB WD Scorpio Blue model also will be available.

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The WD Scorpio Blue 750 GB and 1 TB hard drives have a 12.5 mm form factor and are ideally suited for use in portable storage solutions, such as the newly released My Passport(TM) Essential(TM) SE Portable USB Drives. Other applications include select notebooks and small form factor desktop PCs, where quiet and cool operation are important. Both WD Scorpio Blue drives deliver high-performance with a 3 gigabits per second (Gb/s) transfer rate.

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Creative and THX Ltd. today jointly announced their partnership and the co-development of THX TruStudio PC™, a suite of audio technology solutions that provide an unprecedented PC audio listening experience. These technologies enable a significant quality differentiation for OEM PC manufacturers that incorporate the solution into their PCs. The THX TruStudio PC suite of technologies features THX TruStudio PC Surround™, THX TruStudio PC Crystalizer™, THX TruStudio PC Speaker™, THX TruStudio PC Dialog Plus™ and THX TruStudio PC Smart Volume™.

"Creative's invention of EAX and positional audio on the PC and its sales of more than 300 million Sound Blaster sound cards drove innovation in PC gaming audio, forever changing the gaming experience with stunning audio realism in PC games. Now Creative has joined forces with THX to develop an entirely new level of listening experiences for music, movies, and games with TruStudio PC, utilizing the expertise each company has developed to break new grounds in the consumer experience. It's an amazing suite of audio technology solutions, providing a level of listening quality that consumers have never had before," said Steve Erickson, VP and GM of audio at Creative. "Now PC manufacturers can produce PCs that sound dramatically better and they can market this significant differentiation in sound quality by using the THX TruStudio PC brand, instead of differentiating by processor or memory capacity."

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In RunCore’s pursuit of the ultimate solid state drive (SSD) upgrade, a full new line of SSD products have been developed, boosting computer performance 5x to 40x. The RunCore Pro IV SSDs provide speed increases in startup, application launch, multitasking between programs, opening/rendering/saving large files, and shutdown. The RunCore PRO IV SSD also offers silent operation, longer battery life, heat reduction, reliability, and durability making it the perfect solution for all applications.

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The revolutionary new SSD design not only boosts your sustained performance but it also focuses on random small file Read and Write speeds, the speeds that create bottle necks in current and past PATA, SATA HDDs, and some SSDs. With Operating system and application consisting of thousands of small files, the RunCore Pro IV SSD can process these files at nearly 10X write and 50X read while creating a more efficient and satisfying user experience.

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Looking to help consumers simplify and manage their living room entertainment experience, Sony today announced the  new BDP-CX960 and the “Elevated Standard” (ES) BDP-CX7000ES 400-disc Blu-ray Disc™ MegaChangers.

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The company also announced the BDP-S1000ES single disc ES player expanding the Sony’s Blu-ray Disc line to 13 models offering a broad set of performance and features.

The Blu-ray Disc MegaChanger models store and play 400 Blu-ray Discs, DVDs, and CDs, allowing consumers to relocate their disc library to a convenient, easy-to-access location.

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As demand for high performance and stable SSD continues to increase, A-DATA Technology Co., Ltd., a worldwide leader in high performance memory and Flash products, today expanded its XPG™ product line to include SX95 SATA II 2.5” SSD, designed for PC users who is seeking for killer speed and stable SSD storage.

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The XPG SX95 SATA II 2.5” SSD features new architecture and controller design, provide outstanding transfer rates up to 230MB/sec read and 180MB/sec write (256GB/128GB), thanks to the onboard DRAM cache buffer. Whereas, the lower-density SSDs with 64GB or 32GB perform up to 210MB/sec and 140MB/sec read/write speeds.

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Sonic Solutions® and Widevine today announced they are enabling the delivery of premium movies on USB flash memory devices. The self-contained CinemaNow USB Movie Drives™ will include an integrated media player as well as the necessary video codecs to enable instant high-quality PC playback of movie content offline. Once connected to the Internet, consumers can add the title to their Roxio CinemaNow® Digital Locker to access it on other ecosystem devices such as networked Blu-ray Disc players and connected televisions. Sonic expects the first drives to begin appearing at retail in the 4th quarter.

Widevine is providing Hollywood-approved digital rights management technologies to enable secure multiplatform playback while maintaining a convenient and positive entertainment viewing experience for consumers. Widevine and Sonic are collaborating on device-optimized content preparation and delivery.

"Our technologies are helping to ensure consumers get the Hollywood new releases they want along with the playback flexibility they crave," said Brian Baker, Widevine CEO. "The CinemaNow USB Movie Drives will be an ideal solution for Netbook and mobile phone manufacturers that want to enhance and differentiate their product offerings with premium entertainment."

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