According to Reuters, Disney currently plans to develop original content for Blu-ray. These short films will be shot in high-definition and will accompany films the company plans to release in the Blu-ray format.
Raising the bar in the Blu-ray Disc vs. HD DVD battle, Walt Disney Co. is creating a series of short films to be shot in high-definition to accompany select films the company will release in the Blu-ray format.

It's the first move by any studio to develop original content for the Sony-developed Blu-ray, a step observers feel is critical to giving the format the upper edge over Toshiba's rival HD DVD.
Disney's Blu-ray titles are expected to begin shipping on September 19th and will come in two waves. Out of the initial nine titles, five of them will come with the exclusive shorts. More information can be found here. Add a comment
Warner Home Video has announced that the first wave of its Blu-ray Disc titles will be available on August 1st.
Warner Home Video (WHV), which distributes the largest film library of any studio, today announced that it will launch its first wave of titles on Blu-ray Disc. On August 1, WHV will release four titles -- "Training Day"; "Good Night, and Good Luck"; "Kiss, Kiss, Bang, Bang"; and "Rumor Has It" -- on the Blu-ray format to support the initial roll out of Blu-ray players in North America. "Training Day" and "Good Night, and Good Luck" will be available for $28.99 SRP and "Kiss, Kiss, Bang, Bang" and "Rumor Has It" will be available for $34.99 SRP. Future waves of Blu-ray launch titles will be announced in the coming weeks.
If you'd like to read more, Warner's entire press release can be found here. Add a comment
According to research done by the Santa Clara Consulting Group, the battle between Blu-ray and HD DVD will not impede the market. The group also expects sales to be nearly $2 billion in 2006 and more than $28 billion by 2010.
Paced by anticipated sales of blue laser players, game consoles, PC drives, and related media, the blue laser disc technology market is expected to exceed $28 billion in sales in 2010, according to Santa Clara Consulting Group (SCCG). Growth will be driven by six sub-segments, according to a report released today: Blu-ray and HD DVD Disc Technologies: Pursuit of a New Standard.

SCCG estimates that the game console segment, supported by sales of the PlayStation 3, will have the most important influence on the blue laser disc technology market, with more than half of the $2 billion in revenue for 2006. Content, including movies and games, will represent half of this market's revenues in 2010.
If you'd like to read more, the entire press release can be found here. Add a comment
Blu-ray backers like Sony and Pioneer aren't the only ones experiencing delays. Toshiba has reportedly pushed back the release of their first HD DVD recorder to July 27th.
Toshiba Corp. said Thursday it will postpone the sale of the first recorder for HD DVD high-definition video discs because of a production delay.

The new recorder, the RD-A1, had been slated to go on sale Friday, but the release will be pushed back to July 27, the Tokyo-based electronics maker said in a release.

The new machine combines an HD DVD burner with a one-terabyte hard disk and can record and store up to 130 hours of high-definition broadcasts.
Unfortunately, Toshiba still has no plans to offer the RD-A1 outside of Japan. If you'd like to read more, the entire article can be found here. Add a comment
ATI has announced that their H.264 video decoder has been chosen by Microsoft for the Xbox 360 HD DVD player. Here's part of their press release:
ATI Technologies (TSX:ATY.TO - News)(NASDAQ:ATYT - News) today announced that Microsoft Corp. has chosen ATI's H.264 decoder for the Xbox 360(TM) HD DVD player, bringing users sharper, more true-to-life visuals and smoother playback of high-definition content. HD DVDs encoded using one of three approved codecs deliver up to six times the resolution of traditional DVDs all on a single disc. Built on ATI's Avivo(TM) technology, the decoder used for the Xbox 360 HD DVD player brings to bear ATI's considerable multimedia know-how to ensure gamers, home theatre buffs, and casual viewers alike get a more perfect picture from the H.264 format.
If you'd like to read more, the entire press release is available on ATI's website. Add a comment