Hard drives have long ago found a way to bring a digital library into the living room. In order to transfer videos, pictures and music from PC data carriers to appropriately equipped televisions, digital receivers, gaming consoles or HD media players it needed an external hard drive enclosure. Unfortunately, these usually came in a functional PC component design.

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An easy to use and suitable living room alternative is now introduced by Sharkoon. The accessory specialist has the pleasure of adding an elegant HiFi design to their QuickPort hard drive docking station. With its slim size, the Sharkoon SATA QuickPort Home assumes the look of a classic HiFi device due to its brushed aluminium front panel, which covers the entire display, and its black finish with round, silver foot stands.

Behind the front panel of the SATA QuickPort Home, two push-to-open slots for 3.5 and 2.5 inch SATA hard drives are hidden. As with other Sharkoon QuickPort models, handling is quite simple: Mounting the hard drive is not a time consuming endeavour, but merely inserted into its appropriate slot. The disk disappears completely into the housing. A preinstalled, temperature regulating fan ensures that the hard drive does not overheat during operation.

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In an exceptional blend of data protection, portability and simplicity, Toshiba has unveiled the newest addition to its Canvio line of portable hard drive solutions – the Canvio Basics Portable Hard Drive family for the PC. Developed with ultimate usability in mind for the everyday consumer, the Canvio Basics requires only a single step to start saving and transporting important files: Plug it in. With no necessary software to install and available with 320 gigabytes (GB), 500GB, or 750GB of storage space, the Canvio Basics offers a hassle-free, high capacity storage solution right out of the box.

“With the Canvio Basics line, we wanted to bring an effortless digital storage solution to the masses,” said Manuel Camarena, product manager for consumer storage at Toshiba Storage Device Division. “This new drive offers a sleek solution with plenty of storage capacity for the growing amount of digital content, from photos and videos to music and documents. The Canvio Basics is a convenient and versatile choice for anyone who needs the peace of mind that comes with high capacity portable external storage.”

The Canvio Basics’ one plug ease-of-use is complemented by the drive’s stylish design, courtesy of a glossy black finish and soft, rounded edges. Despite its light weight and diminutive size, the Canvio Basics hits above its weight when it comes to keeping files safe. An Internal Shock Sensor, Ramp Loading Technology, and a three year Limited Warranty combine for added peace of mind whether going from the dorm to the lecture hall, the home office to the conference room, or wherever else the Canvio Basics is needed.

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Today’s consumers are looking for simple technology solutions that allow them to swiftly and safely back up their ever-growing digital photo collection. With a quick, one-time software installation, the Memorex Mirror for Photos external hard drive automatically backs up photos when connected to the computer without having to open numerous settings, dialogs or having to navigate multiple menus.

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Mirror for Photos is a fast, smart and maintenance-free method of backing up photos and takes the guesswork out of protecting one’s precious memories. Its built-in software automatically runs each time the device is connected to a PC or MAC, finds photos and backs them up. This eliminates the hassle of manually backing up photos each time they are uploaded on a computer. A unique monitoring feature detects when new photos are present and reminds the user to connect Mirror for Photos.

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Designed to address the explosive worldwide demand for digital storage, Seagate today launched the world’s first 1.5 terabyte (TB) 2.5-inch portable external drive. Available immediately, the new 1.5TB FreeAgent® GoFlex™ ultra-portable drive delivers an all-in-one, technically advanced solution to help store, share and enjoy libraries of digital content in one’s preferred medium—whether on a Mac or PC, or a television, at home or on the go. With 1.5TB of capacity people can now store and carry up to 60 HD movies, 750 video games, thousands of photos or countless hours of digital music.

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“Today’s announcement is a ‘triple-crown’ of consumer technology—packaging record breaking capacity, blazingly fast USB 3.0 connectivity and the bonus of movie entertainment—making the 1.5TB GoFlex™ ultra-portable drive an unprecedented and innovative solution,” said Darcy Clarkson, vice president of Global Retail Sales and Marketing for Seagate. “Bringing this solution to market on the heels of our 3TB GoFlex™ Desk drive and the Momentus® XT solid state hybrid drive is proof of Seagate’s continuing technology leadership and tradition of setting storage industry milestones.”

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Imation Corp., a market leader in data storage, expanded its award-winning Apollo family of external hard disk drives (EHDD) to provide leading-edge technology, professional design and stylish value for portable and desktop storage.

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The updated Apollo line delivers solutions ranging from personal to professional use, updated designs and next-generation software that simplifies, automates and personalizes backup for up to two terabytes (TB) of data. In addition, the portfolio’s flagship drive, the Apollo Expert D300, employs leading-edge USB 3.0 technology to move data up to 10 times faster than USB 2.0-based drives.

“The explosion of large multimedia files, such as high-resolution photos and video, and the fact that even small businesses can be data-intensive, means households and businesses need to capture and save more digital information than ever,” says Jason Elles, global brand leader for Imation. “Whether they’re seeking exceptional value or high speeds, using a drive personally or professionally, or backing up their desktop or managing data on the go, there’s an Apollo external hard drive to utilize.”

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