RunCore is proud to announce that it will be attending one of the most massive tradeshow CES 2012. The 45th International Consumer Electronics Show (CES) will open its doors on the 10-13 January in Las Vegas, USA. The Consumer Electronic Show is one of the largest trade shows in the world, and is now considered as one of the biggest and most influential platform with products from computers to cars, vacuums to 3D big-screen TVs.

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With the support and attention from its overseas agents and distributors as well as media partners, RunCore is now geared up for CES 2012. This time RunCore has prepared innovative SSDs solutions to be displayed at the booth (37015), products including Xapear, Falcon series and Pro V 7mm 2.5” SSD, along with production representations.

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PNY Technologies, Inc. today announced the new Brick Attaché USB Flash drive. This drive sports a unique, playful and fun building block design of children's toys, steering away from the traditional serious designs associated with USB flash drives.

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PNY's new Brick Attaché drive is made of strong non-slip polymer material with a dotted embossed texture. The dark blue body has a wedge-shaped notch at the end far from the white cap, while the cap has a similar shaped protrusion, which fits snugly in this notch. This prevents the cap from getting lost. Additionally, if you have more than one such drives, you can connect them one after another forming a train or any such imaginary object according to your creativity.

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Super Talent Technology, a leading manufacturer of NAND flash storage solutions, today announced the Storage POD Mini, a portable SSD that will change how you think about external storage.

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External hard disk drives have made it easy to back-up important data and move data from one machine to another but its performance was limited and always slower than an internal hard drive. Thanks to USB 3.0 and SSD technologies, it is now possible to create a USB storage solution that is smaller, lighter and more rugged than a traditional HDD. A blue anodized, all-aluminum enclosure enables this drive to be both lightweight and rugged yet measure a mere 110 x 68 x 10 mm (roughly the same size as an internal 2.5” HDD; without the enclosure) It fits easily in your pocket and requires no power adapter. It’s the perfect travelling companion.

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Panasonic Corporation, Samsung Electronics Co., Ltd., SanDisk Corporation, Sony Corporation and Toshiba Corporation today announced that they have reached an agreement in principle to collaborate on a new content protection technology for flash memory cards such as SD Cards and various storage devices. Under the “Next Generation Secure Memory Initiative,” the five companies will start preparing for licensing and promotion of HD (high-definition)-capable security for SD Cards and embedded memory for use in advanced consumer applications such as tablets and smartphones.

This content protection solution will be robust enough to protect HD content. A high level of content security will be realized through the use of the initiative’s technologies, including unique ID (identification) technology for flash memory and robust copy protection based on public key infrastructure.

The five companies believe this technology will enable various HD content applications such as HD network download, broadcast content to go and HD Digital Copy/Managed Copy from Blu-ray Disc media. With these applications, users can enjoy HD content on a wide range of devices, including Android-based smartphones and tablets, TVs and Blu-ray products.

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Addonics Technologies today announced the Addonics 2.5 inch Flash Drive, a family of drive kit solutions that enable common flash memory cards to be used like 2.5 or 3.5 inch SSDs. The new family of Addonics flash drive kits comes in three different models to work with cards such as CF, CFast media or mSATA SSD.

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For example, the Addonics 2.5 inch mSATA Flash drive turns a regular mSATA SSD into a 2.5 inch SSD. The drive frame and the connector mimic the exact size and connector location of a 2.5 inch SATA hard drive. Once the mSATA SSD is mounted inside this 2.5 inch mSATA Flash drive, it can be used just like a standard 2.5 inch SATA hard drive.

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pny_hp_v240g_usb_flash_drive.jpgPNY Technologies is considered a leading designer, manufacturer and a worldwide leader in RAM Memory and Flash Memory products, and authorized partnership with HP since 2008. December 2011 PNY has introduced its popular line-up - the HP v240b/v240g, which is a tiny but elegant designed drive targeting mainly business people. The drive comes in no-nonsense plastic casing in classic blue and green colors. The clean design is meant to symbolize tidiness and a coherent professional feeling at the workplace.

The drive comes with a cap to protect the USB plug from dust and water. In fact, the drive is not only rugged, it is also dustproof and waterproof, with the strong polymer lending it durability and resistance to shock. The cap has a keyhole to attach a lanyard, useful to attach it to your purse, keychain, belt, etc. The COB packaging helps achieve such a small dimensions of 7 mm x 16 mm x 31 mm and just 4.2 grams, thus giving it ultra-portability.

Even though it appears tiny, it comes in sizes as large as 32 GB.  Thanks to its large capacity, you can share and transfer your digital documents, pictures, video clips and music files. With a USB 2.0 interface, this drive sports read speeds up to 18 MB/s and write speeds up to 8 MB/s. The drive is compatible with Windows 2000, XP, Vista and 7, and even on Mac OS 10.3 and above.

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PQI, a leading manufacturer of storage and memory devices, has announced a aesthetically pleasing USB flash drive - i817L - with the exclusive intelligent stick interface featuring a auto-closing protective shield to provide data safety.

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The stylish i817L's body mimics the sleek, clean cut form of a surfboard while maintaining the durability to handle the accident-prone ruggedness of day to day usage.  The smooth yet sturdy intelligent stick interface of the i817L is easily pulled back with the thumb so to be inserted into a USB port.  Just as simply when the i817L is removed this innovative barrier automatically springs back into place providing safety and eliminating any concern of losing the cap.  Thanks to i817L's intelligent stick design and chip-on-board(COB) technology, waterproof, dustproof, and anti-shock capabilities are ensured. Along with the fully plug and play feature, the i817L is no doubt simple, safe, and easy-to-use.

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adata_s396_ssd.jpgADATA Technology Co., Ltd., a worldwide leader in DRAM memory and Flash application products, today introduced the S396 Solid State Drive (SSD), providing a needed cost-effective entry solution to what is often seen by consumers as a high-priced component market. Now, consumers who have been hesitant to upgrade their machines are provided with an appealing incentive.

After extended periods of use, many computers see a marked decrease in system speed. A common method seen to eliminate this problem is to upgrade the hard drive to a SSD. Because the method by which SSDs transfer data is entirely different from that of conventional hard drives, SSDs provide markedly higher speeds. In addition, SSDs have further advantages of low heat-discharge, low power-consumption, lightweight structure, and high impact resistance.

The S396 utilizes optimized firmware, allowing for appreciably increased performance. In normal situations, 90% of computing tasks involve transfers of data packets 4KB in size. This means that the performance of 4KB file transmission plays a critical role in users’ experience. The S396 runs 44K IOPS of 4KB random write and 280/250 MB/s of sequential read and write.

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Kingston Digital Europe Ltd, an affiliate of Kingston Technology Company Inc., the independent world leader in memory products, today announced the launch of the DataTraveler Micro - one of the world's smallest USB Flash drives. The DataTraveler Micro is designed in an ultra-small form factor that can be left in devices such as tablet PCs, slim notebooks, netbooks or car audio systems while on the move.

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The drive's light weight and compact size easily adds up to 16GB of extra storage to a device without increasing its footprint. It is simple to use and just needs to be connected to any device with a USB port. DataTraveler Micro blends in easily without blocking other controls and is simple to use for storing, transferring and sharing photos, videos, music and other favourite files while on the move.

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OCZ Technology Group, Inc., a leading provider of high-performance solid-state drives (SSDs), today launched the Indilinx Everest-based Petrol SSD Series. The Petrol Series enables further adoption of SSDs in cost-sensitive applications, while taking advantage of real world performance and complete feature set of the Indilinx Everest platform.

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"Until today, SSD adoption has been limited to high performance applications due to the high cost of SSDs in relation to slower rotating discs, and we are proud to once again close the gap in pricing without sacrificing durability," said Ryan Petersen, CEO of OCZ Technology. "The new Petrol Series showcases the flexibility of the Indilinx Everest platform and NDurance™ Technology, allowing OCZ to deliver the benefits of SSDs to a wide new set of applications while retaining the superior real world performance and reduced latency that separate Everest-based SSDs from our competitors."

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